WTM London announces VisitBritain as Premier Partner for 2025 | News
WTM LondonThe world’s most influential travel and tourism event, organized by RX, has named UK national tourism agency VisitBritain as its key partner for this year.
This signals a closer working relationship between WTM London and the UK government, which last year announced plans to increase international visitor numbers to 50 million per year by 2030, surpassing the total of almost 43 million by 2024. In line with this ambition, there will be a greater government presence at the show this year.
VisitBritain CEO Patricia Yates said:
“WTM London is a leading global travel trade event on the industry calendar, a catalyst for new business for more than four decades, and we are delighted to be this year’s premium partner as we prepare to welcome top travel buyers from around the world. We look forward to working with WTM to further enhance our excellent tourism offering, our hospitality and warm welcome and the ability of Great Britain to host events of the highest caliber.
“With international visitors set to spend more than £34 billion in Britain this year, this major event also shines a timely spotlight on the economic importance of tourism and its huge potential to generate economic growth for local economies across countries and regions.”
Chris Carter-Chapman, events director at WTM London, said:
“We are delighted to welcome our host country, Great Britain, as Premier Partner for this year’s show. Britain has been home to WTM for 45 years and the economic benefits, more than £200 million to the London economy by 2024 alone, have been significant.
WTM represents a great opportunity for VisitBritain to showcase what the countries and regions have to offer to a global audience of travel professionals. This year’s show is the perfect forum for VisitBritain to continue its role in achieving the UK Government’s ambitious target of 50 million international visitors per year by 2030.”
During WTM London Visit Great Britain presents its global ‘Starring GREAT Britain’ screen tourism campaign, which uses the powerful appeal of films and TV shows to inspire visitors to choose Britain for their next trip. Research from VisitBritain shows that more than 9 out of 10 potential visitors are interested in visiting film and TV locations during their trip. From exploring Britain’s vibrant cities, world-class attractions and breathtaking scenery, the backdrop to so many iconic film locations, to enjoying exciting contemporary culture and hospitality, starring GREAT Britain inspires visitors to photograph themselves, discover more and book a trip to Britain now.
Tourism and the Creative Industry are growth industries. Britain’s ability to host major film and TV productions, and its world-class production offering, expand the range of screen-related visitor experiences and locations, drive economic growth and enhance the perception of Britain globally as a place to visit and invest.
VisitBritain’s premier partnership strengthens Britain’s already strong presence at WTM London this year. VisitBritain is partnering with UKinbound on stand N8-220, connecting suppliers and destinations from all countries and regions to the global travel trade to get tourism products and experiences sold into international markets and on the itineraries of future inbound visitors.
Last year, more than 40,000 travel professionals visited WTM London, with four in five (82%) from abroad, encouraging a spike in inbound visitors to the country year on year. The EIA recently announced that the events, business, conference and exhibition industry adds a total of £11.5 billion to the UK economy – with WTM London contributing significantly.
This year’s WTM London will take place from Tuesday 4 to Thursday 6 November in Excel London.
Register to participate here: https://www.wtm.com/london/en-gb/register-now-wtm-london.html
