WorldHotels launches WorldHotels Background™, a new collection of outdoor-inspired accommodations | News
WorldHotels™, a global brand of independent luxury and lifestyle hotels within the BWH® Hotels portfolio, today announced the launch of WorldHotels Background, a new collection of luxury glamping retreats and outdoor getaways in scenic destinations around the world. The backdrop includes accommodations such as canvas tent rooms and cabins on the river, amid mountains, along coastlines and at the gateway to national parks.
The launch of Background comes at a time when travelers are increasingly looking for intentional ways to reconnect with nature, with place and with themselves. Travel decisions, especially among younger, experience-oriented travelers, are shifting toward trips that prioritize restoration and a deeper sense of destination. This growing demand for immersive outdoor escapes is reflected in the rapid expansion of the global glamping market, which was valued at $3.79 billion in 2025 and is expected to reach $7.87 billion by 2033. Fueled by demand for luxurious outdoor experiences that combine the beauty of the natural world with modern conveniences, this growth underscores a broader movement toward travel that feels both grounding and unforgettable.
“Today’s traveler is looking for more than just a getaway; they’re looking for connection and purpose. It’s about meaningful moments in local neighborhoods and trips designed to inspire deeper connection. At WorldHotels, we want to help our guests discover the perfect base camp for exploration, whether personal or professional,” said Ron Pohl, president of WorldHotels. “WorldHotels Background brings to life our vision to allow guests to fully experience a remarkable outdoor environment, while still enjoying the elevated hospitality that sets WorldHotels apart.”
Background offers accommodation for every type of adventurer:
Zion Wildflower Resort, WorldHotels (Virgin, Utah) – Located just minutes from the entrance to Zion National Park, this luxury glamping retreat combines Southern Utah’s dramatic red rock landscape with refined comfort, offering safari-style accommodations and easy access to hiking, stargazing and guided desert adventures.
Asheville River Cabins, WorldHotels (Arden, NC) – Located on the French Broad River near Asheville, this peaceful retreat features newly renovated cabins surrounded by water and mountain views, providing a convenient base for tubing, hiking and mountain biking in the Blue Ridge Mountains.
The Lodge at Pico Bonito, WorldHotels (La Ceiba, Honduras) – Soon to be included in the Background Collection, this rainforest lodge near Pico Bonito National Park gives adventurers exclusive access to jungle trails, hidden waterfalls and abundant wildlife in one of Central America’s most biodiverse landscapes.
The brand’s expansion is limitless, with early conversations charting a global journey, from the tranquil beaches of Phan Thiet, Vietnam, to unforgettable safaris in Africa and Australia.
Scenic retreat locations for corporate events and weddings
Glamping sites provide a flexible and scenic environment for meetings, retreats and special events, combining comfort with the beauty of the outdoors. The backdrop properties feature customizable indoor and outdoor layouts that overlook natural landscapes, creating a relaxed yet polished atmosphere for creative thinking workshops, business dinners, workshops and social gatherings. Event planners can take advantage of on-site kitchens, dedicated presentation spaces and natural surroundings that promote both productivity and meaningful connection.
Global support designed for independent success
Background provides clear value for owners and developers, offering a flexible path that allows unique outdoor and adventure properties to become part of a portfolio without compromising their individual character. WorldHotels provides essential support that maintains independence while improving performance, including an integrated guest management system, economies of scale in purchasing power, access to a WorldHotels Rewards™ program with 66 million Rewards members generating additional revenue, and comprehensive insurance solutions designed to protect and strengthen independent operations.
For more information about WorldHotels, visit our development website. https://www.worldhotels.com/content/luxury-hotels/en_US/hotel-development.html
