WORLD PREMIER OF UNIVERSAL THEME PARKS: THE EXHIBITION OPENS TODAY AT THE FRANKLIN INSTITUTE | News
Universal Theme Parks: The Exhibition, a groundbreaking new exhibition that takes guests into the immersive and innovative world of Universal Destinations & Experiences theme parks, will make its world premiere at the Franklin Institute in Philadelphia on February 14, 2026, in partnership with Comcast NBCUniversal.
The all-new behind-the-scenes exhibition celebrates the storytelling, innovation and world-building behind Universal’s legendary creations, from the world-famous studio tour to the latest Universal Epic Universe. It is the first exhibition of its kind to offer a look at artifacts, costumes and props while immersing guests in the creative process that brings Universal’s most iconic experiences to life.
“Universal Theme Parks: The Exhibition is a groundbreaking concept that pulls back the curtain on an industry that entertains and excites millions of people, revealing the science, innovation and creativity in some of the most epic experiences in themed entertainment,” said Larry Dubinski, President and CEO of The Franklin Institute. “The exhibition brings beloved moments to life in new and exciting ways, delivering a truly unique and fun experience that we are proud to present as a world premiere in 2026.”
The exhibition, created by the Franklin Institute in partnership with Comcast NBCUniversal, highlights the innovative spirit that has fueled Universal’s legacy in immersive entertainment. It showcases Universal’s rich history of developing exciting, creative attractions and transforming iconic franchises into unique and memorable experiences.
“At Comcast NBCUniversal, we believe that creativity, technology and connection can turn bold ideas into unforgettable experiences,” said Dalila Wilson-Scott, EVP and Chief Impact & Inclusion Officer, Comcast. “Through our partnership with The Franklin Institute, Universal Theme Parks: The Exhibition celebrates the remarkable innovation of Universal Destinations & Experiences with Philadelphia in an inspiring way.”
ABOUT THE EXHIBITION
The 18,000-square-foot exhibit includes eight galleries, 20 interactive experiences and 100 artifacts, and features popular attractions including The Wizarding World of Harry Potter™, Jaws, Illumination’s Minions, The Secret Life of Pets and Sing, Jurassic World, DreamWorks Animation’s How to Train Your Dragon, Universal Monsters and SUPER NINTENDO WORLD™.
Starting with the intro “streetcar” experience, multimedia features bring Universal’s legacy to life with archival footage, photos and behind-the-scenes moments. In the galleries, guests can program an animated figure, experiment with projection mapping, call up a live show and more. They will see objects, props, design mockups, mood boards and production materials that illustrate the stages of design and creation of theme parks and experiences – from initial idea to finishing touches.
Immersive photo ops place guests in a vehicle, next to a walking character, in a classic Jaws storyboard and with Nintendo’s iconic Super Mario™? Block. Video shorts featuring storyboard artists, lighting designers, prop masters and others provide a rare glimpse into the universe of innovation powered by the creative forces pushing the boundaries of thematic entertainment.
“The themed entertainment industry is innovative and ready for the future, and has never been explored in this way before,” said Abby Bysshe, Chief Experience and Strategy Officer, The Franklin Institute. “We’ve curated this exhibition so that every object tells a story and every interactive introduces a creative concept, all in a fun, hands-on environment. Guests don’t just observe how theme parks are made, they step into the process. Working with talented partners like MDSX and Universal Destinations & Experiences has been incredible, and we are extremely proud of the experience that unfolds within this exhibition,” she added.
GALLERY THEMES
An Unconventional Spirit showcases the innovative spirit that has fueled Universal’s century-long effort to push the boundaries of immersive entertainment.
Storytelling & Wonder highlights Universal’s distinctive approach to building an experiential world, tracing the journey from early concepts and sketches to fully realized environments.
Technology & Innovation focuses on the creative and technical expertise behind Universal’s most groundbreaking experiences.
Thrills & The Rush of Adrenaline explores how the thrill of the big screen comes to life, balancing safety and adrenaline to create breathtaking moments.
Scares & Horror delves into Universal’s horror legacy to understand how design and storytelling come together to create close-up encounters.
Big, Bold & Entertaining celebrates live entertainment as a cornerstone of Universal’s legacy, captivating audiences with high-octane emotion, energy and excitement.
Authentic & Immersive highlights how immersive worlds extend beyond attractions, with a focus on food, merchandise and interactive play to complete the overall experience.
The Creative in You looks to the future and imagines the imagination and potential of the next generation of creators.
“Universal Destinations & Experiences is driven by a commitment to innovation, creativity and storytelling. We are excited to partner with The Franklin Institute on this new exhibition and provide a behind-the-scenes look at how our teams bring awe-inspiring, immersive experiences to life for our guests,” said Page Thompson, President – New Ventures, Universal Destinations & Experiences.
The Franklin Institute is proud to present the world premiere of Universal Theme Parks: The Exhibition at the Nicholas and Athena Karabots Pavilion and the Mandell Center from February 14 through September 7, 2026. The exhibition was created in collaboration with award-winning creative design firm MDSX. Comcast NBCUniversal is the local sponsor and PECO, the proud corporate partner of The Franklin Institute, is the associate sponsor of the exhibition. The exhibition will tour North America after the exhibition in Philadelphia.
