‘Women’s Sports Now’ scores as a top series for news, interviews
Take your smartest friends and put them on a set to talk about women’s sports. That simple formula makes Rokus “Ladies Sport now” work.
The format is not groundbreaking, but the subject is. Emmy Award-winning sports reporter Suzy Shuster, former WNBA star and current co-owner of the Atlanta Dream Renee Montgomery, Comedian and Sports Superfan Sarah Tiana and NFL Network Journalist Colleen Leiden the discussions about the last news of women’s speeches, and interviews, Those who don’t get the spotlight often.
During a recent recording in AT&T Segundo Studios, the Toyota function segment was dedicated to bass champion Bas Kristine Fischer, while the Miller Lite Spotlight was aimed at Pro Surfer, Marine Ecologist and Engineer Maluhia Kinimaka; Montgomery apologized for an insightful segment about the current collective employment contract discussions of the WNBA.
Roku collaborated with Hello Sunshine, Rich requirements Prods. And apex content ventures for ‘women’s sports now’.
But when Shuster, who is also an executive producer for Rich requirements Prods., She put together the contributors, she did not think of herself as part of the talent on the camera she tells in the prepoom of the show, where the women keep forward and post-show meetings and can relax.
“I fought her,” says Montgomery, who was the first rent of Shuster. “I had something like:” So who’s in the show? ” And she just kept saying, “We are still trying to find a host.” And I had something like: “Why don’t you host?” Because I have the feeling that she is like the Devil Wears Prada ‘: Miranda.
“Miranda Priestly ?? !!” They all call out.
Montgomery says yes, “as a boss; she is the hbic.”
Tiana notes dry: “Oh! I thought you meant Miranda from ‘Sex and the City’, ‘the whole room wriggled.
“We really got each other from the beginning, and the only reason I hadn’t put myself in that position was as an executive producer of the show, I really thought that the person in the chair had to be a play expert for women. And I am not. I have covered all my life all my life. But I am really enthusiastic about learning,” that is what makes me effective, says.
“It is so important for me to have an environment in which women respect each other, such as each other and support each other,” says Shuster. “It wasn’t for me in sports.”
She notes that she was lucky with her mentor, pioneering sports journalist and Omroep Lesley Visser, who told her that “there is enough room in the room for all women,” but that wasn’t my experience, right? So if I could be in a good position to control the environment, I would be damn.
“Suzy is one of those people whose presence and energy cancel everyone around her. On the camera, behind the scenes, even in the corridors of Roku, her ability to connect is inspiring. She brings passion and vision to everything she touches, and her work on ‘women’s sports’ is just a great example,” says Charlie Collier, President of Roku Media.
The biggest requirement for the hosts of the show was a driving sense of curiosity.
Shuster notes that although Tiana is not a journalist and does not come from the world of athletics, “she is just curious.”
Tiana loves sports-in particular baseball and her background in stand-up comedy actually gives her insight into the sports figures she interviews. “If you are a comedian, you already have the feeling that you are in the minority when you are a woman, and you always feel a chosen on stage. The feeling that you are under a microscope when you do something good or bad, as it is embellished through the world or by other people,” she says. “You just feel this enormous responsibility on stage to be funny, because if I am not good, then everyone will go home and they will say,” Well, see, I told you that women are not funny. ” I feel like a relationship for female athletes, because I have the feeling that they are always under a microscope.
“All others, however, have to catch up, and I think we are a large part of this show that we only say, it’s already here. Just the fact that we just started talking about it does not mean that it has not been talked about, everyone has to catch up.
She says that having to fight against stereotypes at comedy clubs enable her to relate to her interview topics, such as the female football player. “I think as a society we’re taught to respect women and learning at a woman take a second, right? So seeing a woman get punched, or seeing a woman get tackled, seeing a woman get in a fighteretball to a as a wwholball to a as a wwholball’s courttball. Like that is really relatable.
Her segments with women who are not well -known names in sub -average sport, closes the show in such a good way every week, says Shuster. “How extraordinary these women are, and how happy we are that Miller Lite supported us. Because without that support for that segment would not know who these women are.”
Wolfe credit the show with “my love for sport breathing new life, because I learn so much” before Shuster Inserneed: “I needed someone.” The room explodes laughing. “The truth is the matter because I am a mother of three, and because my children take so much of my damn time, I also needed someone to help me run the show and be someone who could sit and ride in a chair, and that was Colleen. I think Colleen is better on TV than everyone I know. Worked for decades.”
Montgomery has a podcast, but “what attracted me to the show is that we would talk about concepts and moreover what happened every day. Because there is a lot going on. So that is interesting for me.” She is never without her built -in mini basketball, which she constantly treats during the show, and even uses it as an exclamation after she has made a particularly concise point. (“I am my most comfortable self when I have a ball,” she says. “And so I just started doing it with the shows I just have a ball. Like, on my podcast, I always have a ball. It’s a different ball. But for this show I have made one specific – it’s a comfort zone, athlete thing.”)
There is currently a lot going on in women’s sports. And the audience is for it. Whether it concerns podcasts and podcast producers such as Wave lean on women’s sports or websites such as women’s sports only, there is a hunger for this content.
Roku gambles on this rise – involvement for women’s sports in 2024 increased by 143% year on year on the platform, according to Roku.
Hello Sunshine bet about women’s sports about three years ago, when the “Surf Girls” series was picked up by Prime Video and became a hit. “This was with rising talent, perhaps a niche sport, and a light bulb went that the tides are running,” says Sara Rea, head of Uncripted at Hello Sunshine.
“It is always something we wanted to do … Sports are just a space that we love,” Rea notes. “Our mission is to put women at the center of the story. We started the company to change the story for women in media and entertainment. And if you look at the statistics behind how beneficial play sports is for the career of women, for their self-confidence, for all these reasons it was a no-brainer for us in a space that such a positive girls.”
And Hello Sunshine is very dedicated to the sport of women -it is behind Netflix -Hit “F1: The Academy”, plus: “We have a series of documents we are working on. We have an Ilona Maher Doc series, and clearly” women’s sports now. ” So for us it was an opportunity to really lean in a passion, both personally and professional.
She adds: “It is a saturated market, but there is still a void when it comes to women’s sports, and we need that there. I believe that the stories of female teams and athletes behind the scenes simply play differently than men and I think it is a fascinating space that is currently not served.”
Shuster says: “I think my boys also learn a lot about it, which is really cool. We have three children, and I don’t think boys are just as exposed to women’s sports as they should be. And my children now mark stories for me.”
“Women’s Sports Now” also works because the chemistry of Shuster, Montgomery, Tiana and Wolfe is of the charts – but the four women are also so different.
They credit the production team and especially Emmy-winning producer Don Bui, who worked for years on the “Rich Eisen Show”.
“Why this works and we can be who we want to be is that the control room is cold, and Don and I have known each other for a long time. He is who I wanted from the start,” says Shuster. “He is ice cold there, and he always makes the right choice. But because it is organized that way and because it is so calm, we can be who we want to be. And I promise you, that is a rarity in our company.”
Montgomery Echoes that sentiment: “That is what I have noticed, from top to bottom and in the chats, on the calls we have, our weekly meeting … so Don Don Bui – I call him don shower (everyone chuckles, even the storm) – also understands what I want information, and he doesn’t get the course of this person.
