Will Poulter, Victoria Justice, Alicia Hannah-Kim in ‘K-Drama Day’ advertisement
Rakuten Viki is one of the best regional entertainment streaming platforms in Asia. The company clearly has an ambition to grow in English-language markets, because it sets up a promotion campaign “K-Drama Day”, complete with advertisements with actors, Poulter, Victoria Justice and Alicia Hannah-Kim will.
Viki has designated this week until 30 September as “K-Drama Day”. The streamer has numerous promotional activities and composite selections on its streaming platform in the hope of encouraging pop culture fans to taste their shows. Viki offers a series of free and subscription streaming options and is spread wide over Samsung, LG and other connected TV platforms.
Viki’s urge to the “K-Drama Day” campaign focused on American viewers is a nod to the growing attraction of the Korean serial drama series. Many Korean dramas and remakes have been grip with viewers in markets all over the world because of their easy availability on Netflix, Disney+, Tubi, Roku and many more fast channels and platforms.
At the Viki spot the actors have fun in the brand name “Viki” by associating it with the female name Vicky. “It is the OG streaming platform for Asian dramas,” Poulter explains to the judge.
Listen: Korean Drama Boom: Viki Chief about how worldwide streaming has lit the demand for Asian content
The place focuses on Poulter and Hannah-Kim who work to introduce justice into the genre of K-Dramaaas and their attraction. It refers to the well-known K-Drama series such as “Lovely Runner”, “Study Group”, “Train to Busan”, “The First Night with the Duke” and “Reborn Rich.”
“In the past two years, the excitement around K-Drama Day has grown on a global scale. This year we are bringing the celebration to a whole new level by working with Will Poulter, Victoria Justice and Alicia Hannah-Kim, who brought the huge Fandom of K-Dramas to the attention,” said Karen Paek, VP of Marketing at Rakutten. “We also offer free access to fan-favorite series, so that exciting giveaway actions are launched with world-class partners and more. Viki is on a mission to share the joy of K-dramas with the public all over the world.”
Rakuten Viki is part of the Tokyo -based conglomerate Rakuten Group, which has broad interests in retail and services, consumer products, technology and media and more. The company has more than 30,000 employees in 30 countries. Rakuten Viki is located in San Mateo, Calif.
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