Uniworld Boutique River Cruises Launches Golden Anniversary Celebrations | News
Uniworld Boutique River Cruises is pleased to announce that it will host a minimum of 500 British travel agents on board its superships by 2026 – the year of its 50th anniversary – cementing its position as the most trade-friendly ultra-luxury river cruise line in the UK market.
Chris Townson, UK & Europe MD of Uniworld Boutique River Cruises, said: “2026 is a big year for Uniworld as we celebrate 50 years at the very highest level in Europe and beyond.
“It also marks a time when we enter a bold new era of ownership and investment, with a brand new ship launching in 2026 and four more on the way to 2027.
“We are excited to launch an unprecedented opportunity for agents to experience the Uniworld difference in 2026.
“It’s a huge investment for us, but we know the value of agents who have this first-hand knowledge as they are completely impressed and much better informed about how to sell our unique offering.”
2026 is not only Uniworld’s golden anniversary, but also heralds a new era of superships with the launch of the supership Emilie, inspired by the work of Gustav Klimt and named after his inspiration and muse Emilie Flöge.
The ship will sail up the Rhine for the first time in March 2026 before heading to the Danube later in the spring to sail on two new routes – including Capitals of the Danube and Vineyards and Palaces of the Danube.
Initially, Uniworld will host 150 agents at the Ultra Luxury Showcase taking place from March 17 to 19 on board the new supership Emilie, making them among the first to enjoy this new pinnacle of river cruising.
hospitality.
Now in its third year, the event was created by Uniworld UK’s sales team and brings together representatives from carefully selected ultra-luxury ocean cruise lines – which by 2026 will include Seabourn, Aqua Expeditions, Regent Seven Seas Cruises, Explora Journeys and more – with travel agent partners for a weekend of informative presentations, interactive workshops and entertainment from like-minded brands, adding value and opportunities to the trading partners in attendance.
The majority of the 150 agents present will be by invitation, but Uniworld is also launching a booking incentive for the remaining eight spots in January.
Each week throughout the month, Uniworld offers four lucky agents the chance to take part in the Ultra Luxury Showcase, staying in one of the lavish suites of the new Super Ship Emilie, each with their own private butler, and bringing a colleague to share.
The incentive is valid on all Uniworld bookings until February 5 and agents simply need to email the details to [email protected] enter the draw to win a place.
