Uniworld Boutique River Cruises featured in new Channel 4 show | News
Uniworld Boutique River Cruises will appear in the first episode of a new Channel 4 series exploring some of the world’s most luxurious travel experiences, from cruises and island escapes to superyachts and grand hotels.
Inside the World’s Most Luxurious Cruises is produced by CrackIt TV and airs Mondays at 8pm on Channel 4, featuring Uniworld’s supership Maria Theresa as it sails along the Danube as the world’s most luxurious river cruise option.
The program follows guests on Uniworld’s enchanting Danube Route, with behind-closed-doors VIP experiences including a private Mozart and Strauss concert in Vienna and a chance to view masterpieces such as Vermeer, Rubens and Caravaggio at the city’s Kunsthistoriches Museum before it opens to the public.
It also showcases the elegant surroundings, personalized service and attention to detail aboard the supership Maria Theresa, named after the 18th-century ruler of the Habsburg dynasty and designed to mimic a floating palace, reflecting the destinations it sails through.
In addition to Uniworld, Monday’s program also includes luxury ocean cruise brands Regent Seven Seas, Cunard and Star Clippers.
Chris Townson, managing director of Uniworld in Britain and Europe, commented: “We are very excited to be part of this new program on Channel 4, especially as we are the only river cruise company included.
“River cruising is still not as established or understood as ocean cruising, so to appear alongside a number of brands known for their level of luxury at sea is perfect positioning for us and proof that we are truly unparalleled when it comes to ultra-luxury cruising on the rivers of the world.
“We strongly encourage agents to encourage their customer base to get involved as the program will be the perfect way to inspire and educate about the exceptional experience Uniworld offers on board the supership Maria Theresa.
“We also encourage them to view our broader portfolio, as every ship and itinerary is different yet consistently delivers at a world-class level. Our team will be on hand to support all our agent partners with a dedicated brochure and other tailored resources to help them complete the sale.”
