TUMI UNVEILS THE “MIDITERRANEAN ESCAPE” THAT CELEBRATES THE ALLURE OF THE COAST AND THE EASE OF TRAVEL | News
International travel, lifestyle and accessories brand TUMI introduces ‘Mediterranean Escape’, its spring 2026 seasonal campaign and collection, inspired by the warmth, rhythm and sensory richness of the Mediterranean coast. The campaign brings expressive new colors, prints and textures to TUMI’s most iconic silhouettes, capturing a joyful, transportive vision that merges design and destination.
Directed by Piero Bressan and photographed by Dario Catellani, “Mediterranean Escape” takes viewers to Villa Fortaleza and Cala San Vicente in Mallorca, Spain. The campaign reflects a sense of ease – making travel immersive, expressive and grounded in the spirit of the destination.
At the heart of the collection is a bold new seasonal palette introduced across key TUMI collections, including the iconic 19 Degree collection. Lush thyme green, sun-drenched terracotta and radiant, sun-kissed yellow reimagine sculpted silhouettes with destination-inspired hues. The palette also extends to the 19 Degree Aluminum family with the International Carry-On in Horizon Blue, a seasonal hue inspired by the place where the sky meets the sea, adding depth to the signature metallic silhouette.
Beyond 19 Degree, the seasonal story extends across travel essentials and lifestyle silhouettes, introducing new textures and material expressions designed to evoke Mediterranean ease. A raffia-inspired capsule brings woven warmth to the newly expanded Olas and Harrison collections, balancing artisanal texture with modern construction. Accessories further bring to life the sensory spirit of the Mediterranean. Olive, flower and lemon inspired bag tags nod to open-air markets and the lemon groves and flowers of the Amalfi Coast, while the Belden Sunglass Charm equips travelers for long days under the sun.
“The Mediterranean represents a slower, more conscious pace of travel,” says Victor Sanz, Creative Director at TUMI. “For Spring 2026, we’ve embraced that sensibility, the idea of traveling as we experience each moment entirely through the senses. The sounds, smells, tastes, textures and environments come together to create a lasting emotional connection long after the journey has ended. We’ve infused that sensory richness into our most iconic collections, using color to tell a story of movement and discovery. At its core, the collection captures the emotion of escape, balanced by the precision and performance that features each TUMI piece.”
The campaign also introduces the new Mediterranean print on pieces from the Voyageur, Tegra-Lite™, Belden and Nassau collections. Bold yet refined, the print reinforces the energy of the collection while maintaining TUMI’s focus on precision and performance.
“This campaign represents an evolution in the way we tell our story,” said Jill Krizelman, Senior Vice President, Global Marketing & Ecommerce at TUMI. “The Mediterranean provided the perfect backdrop – celebrating rich colours, the romance of travel and cultural depth – while giving us the opportunity to reveal a more relaxed, playful side of TUMI, as if the brand itself were on holiday. From visual storytelling to immersive brand activations around the world, Mediterranean Escape invites our global community into the spirit of the season and celebrates travel as a form of self-expression.”
Extending beyond the campaign, Mediterranean Escape offers a series of immersive global experiences that celebrate the spirit of the season.
The Mediterranean Escape collection is now available on TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.
PRODUCT HIGHLIGHTS
Woven material
A range of warm-weather bags crafted from woven raffia-style material, offering a natural texture and relaxed ease for everyday wear. Designed with a destination mentality, these styles balance artisanal materials with refined silhouettes for travel, city days and vacation moments.
Available on: Milos Woven Tote Bag, Olas Woven Small Shoulder Bag, Small Griffin Backpack and Bradner Backpack
Voyageur Q carrying case
A versatile everyday carry bag, designed to move seamlessly between travel and everyday life. Spacious yet streamlined, the Q Tote offers practical organization and an effortless silhouette, suitable for work, weekends and on the go.
Colors: pink clay, thyme, mink, oats, indigo
Mediterranean print
A destination-inspired print collection that brings a sense of escape to everyday travel and accessories. Drawing on the colors, textures and ease of Mediterranean living, each piece adds personality while maintaining TUMI’s focus on function and movement.
Available on: Carry-On Packing Set, Malta Pouch Trio, Sunglass Charm, Zip Around Passport Case, 6 CC Slim Card Case, Expandable Carry-On, Just in Case™ Tote and Teghan Crossbody
19 degrees collection
A destination-inspired polycarbonate collection that brings a sense of escape to modern travel. Drawing on the colors and sun-drenched hues of Mediterranean life, each piece combines sculptural design with lightweight durability, maintaining TUMI’s focus on performance, functionality and effortless movement.
New to the world of 19 Degree: Front Access offers versatility when traveling on the hard side with the cleverly crafted zipper on the front of the main compartment. This latest access point makes traveling to even the smallest spaces effortless.
Available on: Expandable Carry-on, Large Carry-On, Large Expandable Carry-on Checked, Expandable Front Entry, Large Expandable Front Entry, Medium Front Entry Expandable Checked, and Large Front Entry Expandable Checked
Colors: pink clay, thyme, washed yellow, lilac gray iridescent (only expandable as carry-on and only expandable checked) and light blue iridescent (only expandable as carry-on and expandable checked).
