Trackier Affiliate Marketing Tracking Software: Full Review

The life of an affiliate marketing specialist is never dull.

There is always something that needs urgent attention, and the backlog of tasks is so big it could send a time management guru in a spiral.

If you’re at a point where you start doubting your career choice, that’s when you need help. An affiliate marketing platform, such as Trackier, is a possible solution to your marketing miseries.

Today we’ll dive deep into Trackier’s functionality, learn what users say about the solution online, and understand its pricing model. Then, we’ll share tried-and-tested tips to evaluating different affiliate marketing software options. Finally, we’ll look at Tapfiliate and its’ key features, and compare the two solutions.

Trackier Affiliate Marketing Software Features

Trackier boasts 1500+ clients across over 20 countries, and prides itself as a comprehensive solution for performance and mobile marketing that significantly boosts the affiliate revenue of its customer base.

Trackier Customization

With Trackier, clients can customize tracking settings, so they only track the data that’s important to them right now.

Besides tracking, the platform lets you personalize a number of things:

• Logo
• Currency
• Panel settings
• Settings for advertisers, publishers, and campaigners
• Invoices
• Sign up questions
• Email notifications

Trackier Analytics

As a part of its solution for affiliate campaigns, Trackier offers real-time reporting that collects data on customer segments, locations, and devices. General campaign performance overviews are available to quickly spot what’s performing great, and what needs adjustment. Reports are easy-to-consume and offer a high-level overview of everything that’s going on.

Trackier Integrations

With the total of 150 integrations available, Trackier clients can sync the solution with multiple eCommerce and MMP platforms, as well as various solutions, including HubSpot, Shopify, and Intercom.

Trackier Automation

Automation features in Trackier allow users to set automated rules to track KPIs in real-time, make weekly or monthly payouts, and set automated commissions.

Trackier Fraud Prevention

For fraud prevention, Trackier utilizes AI technology that scans all traffic and conversions brought by affiliates to spot genuine affiliate-related conversions from bad or organic traffic.

Trackier Pricing

Unfortunately, Trackier is not transparent with its pricing, and the only way to get the pricing details is by filling a form on the website.

What we know, though, is that they have a flexible pricing structure that depends on the type of customer, such as if you are an app owner or come from the iGaming industry. Another factor that influences the cost of licenses is the number of conversions, installs, or monthly active users.

According to SoftwareSuggest, there are 2 tiers – Pro ($299) and Agency ($499), while Capterra shares $499 as the starting price.

Trackier Customer Support

Trackier offers technical support in multiple languages and time zones. The support email address is available on the website for anyone to reach out; however, the SLAs are not specified, so it’s not clear how long it will take for the team to get back to you. The Help Portal is also available for self-service issue resolution.

Trackier Customers

Trackier targets customers from multiple industries, including SaaS, eCommerce, Finance, CTV and OTT, Travel, and iGaming. The company works with advertisers, publishers, and campaigners.

Trackier Reviews

Trackier stands strong with an average of 4.3 and 18 reviews on Capterra and an average of 4.5 with 121 reviews on G2 public review platforms.

Among the top things users complain about are the learning curve, poor customer support, and issues with integrations.

Interestingly, while there are many who claim that the interface is unfriendly, there are also many reviews praising Trackier’s ease-of-use. Tracking functionality and the general feature stack are also widely marked as strong sides of this affiliate program management tool.

How to Choose the Best Affiliate Tracking Software: Quick Guide

Choosing the right solution for your affiliate program can be stressful. But not if you know what to look at and watch out for. Below we’re sharing the key points that you need to evaluate to make the best decision.

Know what you’re looking for

First and foremost, you need to identify your affiliate marketing strategy and, subsequently, the objectives you’re trying to achieve with the software.

Define the key feature list

Your business goals and strategies will dictate the full feature set that you’ll require. However, there are essential features and tools that absolutely every affiliate marketer needs:

• Intuitive interface that will not make you cry every time you need to work with the solution.
• Detailed reports that show you data in real-time and in a simple format.
• Powerful tracking and attribution to make sure your affiliates get recognized for the hard work they’re doing.
• Fraud prevention functionality to spot and eliminate any fraudulent activity as soon as possible.
• Flexible affiliate commissions to maintain personal touch, differentiate affiliate marketing campaigns, and cater to various types of affiliates who are attracted by different types of bonuses.

Evaluate integrations

Ideally, the software you end up choosing for your affiliate program needs to have seamless integrations for all solutions that you’re working with or might need in the next year or two.

Alternatively, there must be a way to integrate with non-fully supported tools. At Tapfiliate, for instance, we have REST API that clients can use for such integrations. Also, we are on a constant lookout for new tools that we should partner with, so the network of integrations is ever-growing.

The bottom line is to find a solution that enables you and doesn’t hinder your growth.

Pay attention to the design

Inconvenience is the last thing you need to deal with on a busy day. Pick a solution with a user-friendly interface that will make your life easier.

It needs to be intuitive, so you don’t have to guess where most of the functionality is. Also, it needs to be convenient and make sense for your daily workflow. You’re looking for a solution, not a problem.

Check safety and security

One of the crucial deciding factors when looking at affiliate platforms is how secure and reliable the solution is.

This means a number of things. First, you need to be able to scan and filter out fraudulent affiliate activities. Then, there is the affiliate program tracker itself, which needs to be reliable. For example, there should be no or minimal downtime, so you’re not losing money and reputation. Thirdly, there are additional security measures, such as Single Sign On (SSO) and permission system, both of which Tapfiliate provides. Lastly, you need to be compliant with regulators, for instance, with GDPR, to minimize risks and not waste all your affiliate marketing efforts.

Make sure the support is there

Affiliate marketing business is very fast-paced, and the cost of every mistake or issue is high.

As much as we want to believe that perfect software exists, it doesn’t. But luckily, some companies have expert support teams to take care of any problem within short time period and exactly the way you prefer to get help.

If you’re not sure what to look for in the support department, here are a couple of ideas:

• Look for a variety of ways of contacting the support team (by phone, email, ticket, or live chat).
• Check if the company allocates personal account managers to clients (this usually makes issue resolution faster and more efficient).
• Is there a priority queue you can be a part of?
• Does the company provide guides, manuals, or help centers for clients to browse on their own. Sometimes, you don’t want to reach out to support or have a minor question that can easily be looked up in the materials provided.

Research the market & narrow down the options

There are 1001 affiliate management software out there, and somehow you need to narrow this great abundance down to a few options. Besides the features and all other points that we’ve described above, use the following criteria to choose the final 2-3 products.

• Company history on the market. Is it a new startup or a seasoned player? Both options have their ups and downs. For instance, a startup can make more mistakes as they’re in a rush to bring the product to market. Plus, they might not make it and join the sad statistics of 90% of startups that fail, leaving you with an urgent need to migrate to something else. On the other hand, legacy tools can be dated and lack the flexibility and scaling opportunities that newer solutions provide. The truth lies somewhere in the middle, as usual.
• The website and social media. Is the website updated with the latest information? Can you find the HQ address and other contact details? Do they look like the website and social media accounts of a thriving business? You can tell a lot about the company by the way it presents itself online.
• Client testimonials and case studies on the company’s website. Surely, all reviews there will be glowing, but they’ll give you a good idea of what type of clients they work with and the issues that they’re good at resolving.
• Client reviews on third-party portals. For more objective and versatile feedback, head over to independent review websites, such as Capterra and G2. Note that people tend to complain more than they praise, so don’t be immediately put off by negative feedback. However, if there are 15 clients saying that the company’s claimed detailed reporting is actually rather basic, pay attention to that and maybe raise that question with the sales rep you’re talking to.

Test every solution you pre-selected

Every software is excellent on paper. In reality – often not so much.

Run a test of every solution you’re considering, even if it’s only a short test. You need to make sure that every crucial functionality works in a way that suits you.

If you only have a few hours to allocate to trials, check how reports and dashboards look and that they highlight all data that you require, such as, for example, traffic sources.

Calculate the total cost of ownership

The cost of the solution is an important factor, but it shouldn’t prevail.

When estimating the cost, make sure to count:

• Possible upgrades (if some of the functionality is only available to higher tiers that you’re not purchasing right now)
• The cost of migration (how many hours it will require)
• The cost of educating yourself and the team on the nuances of the new tool
• Time savings on your team side (how many hours will be freed with automation by the software)

Very importantly, look at the future revenue potential. Remember, you are getting this affiliate marketing software to boost your conversion rate while keeping the expenses low, plus you want to make it easier for affiliates to work with you.

Some of these things may be difficult to quantify, but they’re crucial nonetheless.

Tapfiliate: a Valuable Alternative for Effective Affiliate Marketing Tracking

Now that we’ve looked into Trackier and uncovered the key criteria of choosing the best affiliate management tools, let’s go through the main features that Tapfiliate offers to marketers.

• Intuitive interface that supports you, instead of punishing you for using the technology.

• Straightforward affiliate recruitment. Tapfiliate streamlines the recruitment process by making onboarding simple and to the point. Additionally, you can set up all customers to be automatically invited to join the affiliate program and get a referral link that they can share with other prospects. Additionally, Tapfiliate allows partners to customize their affiliate links, removing one of the possible obstacles on the affiliate’s way to partnering with you.
• Powerful real-time monitoring and reporting. Tapfiliate provides timely reports with actionable insights that help come up with ideas on how to improve and strengthen your affiliate network.

• Advanced tracking. With Tapfiliate’s accurate tracking, clients can track clicks, affiliate links, and coupon codes. They can track single items, batch orders, or one-off sales.

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• Seamless integrations. Tapfiliate offers integration with over 30 market-leading tools that complement the main affiliate software platform. Clients can integrate with payment gateways (such as PayPal or Stripe), recurring billing tools (Paywhirl), e-learning solutions (Teachable or Campwire), and, of course, eCommerce platforms (Squarespace, WordPress, Shopify, Ecwid).
• Automation. The whole point of affiliate software is automation. Tapfiliate knows that marketing teams are short on time, so it takes care of the majority of tasks fully or partially, as some processes, such as affiliate recruitment, can’t be 100% automated, not if you want to build long-lasting relationships with partners. The automation capabilities include auto-approval of affiliates, triggers for commissions, commission allocation, affiliate payout, dispute handling, and refunds.
• Direct communication with affiliates. Some affiliates will require more engagement on your side, some less. Yet, all of them will need a way to communicate with you directly. To cater to that need, Tapfiliate offers an in-platform messenger that allows affiliate managers to send notifications to partners and chat with them, enabling affiliates to reach out directly in case they have questions or issues.

• Flexible commissions in Tapfiliate make it possible to customize your bonus system despite advanced automation. There are 5 main commission types that cater to various affiliate needs: Lifetime, Recurring, Flat-fee, Percentage-based, and Product commission for specific SKUs. Custom triggers can be added to increase affiliate bonuses.
• Pricing structure is fairly straightforward. Every client can test the full version for free during 14 days of trial, and then move on to one of the 3 tiers: Essential, Pro, Enterprise. Essential starts with $74 per month, including the annual subscription that generates up to 17% discount depending on the tier you go with.

• Client support is available to all pricing tiers, but the options differ. Essential clients have options of live chat and email communication with support, as well as access to detailed technical materials on the customer portal. Pro and Enterprise get additional options of phone support and priority queue. On top of that, Enterprise clients are assigned a dedicated manager.

Trackier Affiliate Management vs Tapfiliate Affiliate Management

Affiliate program management is no walk in the part, and both Trackier and Tapfiliate provide a range of advanced features to make the workflow as stress-free as possible.

Tracking

Any modern affiliate tracking platform has robust tracking functionality, and neither Tapfiliate nor Trackier are exceptions. Both help affiliate marketers track the essentials and comply with GDPR.

Pricing

While the exact pricing numbers can’t be compared as Trackier doesn’t disclose them, we can compare the pricing models. Tapfiliate has 3 main paid-for editions that start with Essential, perfect for a small team, and Pro and Enterprise targeting larger teams with more advanced requirements, such as custom sign-up fields, custom domain, or bulk affiliate notifications.

Trackier, in turn, offers a dynamic pricing structure that depends on your type of business, industry, and conversion volumes. This non-transparent flexible pricing structure may hint that the cost is higher than the market average.

Support

It is unclear what types of support are available to Trackier clients, but the website has a number and an email that clients can call. Tapfiliate also offers phone and email support, along with live chat and a dedicated account manager. Both companies have extensive documentation and helpful articles for independent troubleshooting and how-to inquiries.

Affiliate Communications

In terms of keeping in touch with affiliate partners, both Tapfiliate and Tracker offer solutions to keep in touch with partners directly on the platform.

Trackier allows alerts to be sent to affiliates about payout rates and campaign metrics. Tapfiliate goes a little deeper than that by providing two versions of the in-platform messenger to clients. The basic version enables customizable notifications, similarly to Trackier. The advanced version, however, offers both-way chat that allows affiliates to reach out to you and have a conversation about anything program-related.

The advanced messenger facilitates deeper connection and gives a sense of protection and support, as affiliates can text you any time they want. This is good for business, too, as timely assistance is the shortcut to long-term relationships and preventing partner churn.

Bottom Line

Trackier positions itself as more than an affiliate marketing program management solution, which means that clients will be potentially getting much more functionality than they need.

Whether it’s overkill or not is up to every individual company to decide, but it might create additional managerial overhead. If you are after an affiliate tracker specifically, then Tapfiliate is a better option as it focuses on that specifically and only provides the functionality that you need.

Trackier Affiliate Tracking Software FAQ

What is Trackier?

Trackier is a popular platform for the affiliate marketing industry. It helps streamline and track affiliate performance, identify affiliate fraud, and strategize program management with advanced analytics.

What are Trackier Limitations?

Just like any affiliate tracking tool, Trackier has its limitations. Due to its business model, it’s not focused exclusively on affiliate marketing solutions, but also, for example, on mobile marketing. For some users, this might indicate that they’ll not disrupt the affiliate marketing software world, but rather offer average-level solutions.

In terms of the service level, many users complain online on the quality of technical support provided, as well as user-friendliness of the interface.

Who are Trackier Competitors?

Trackier competes with a number of comprehensive tools for referral programs and affiliate programs management, such as Tapfiliate or Post Affiliate Pro. It also competes with non-specialized tools, such as Google Analytics.

Want to check out what Tapfiliate can do for you? Get a 14-day free trial here