Top 10 list of movies and series launches

Nearly five years after Netflix first left its Top 10 lists, Disney+ is following suit.

Disney’s flagship streaming service on Wednesday launched “Top 10 Today,” a daily list of popular movies and series on the platform. The goal — much like Netflix, which pioneered the feature — is to increase engagement with Disney+ and give subscribers another way to find a new title to stream.

Disney+’s Top 10 Today list varies by individual subscriber depending on several factors. These include the user profile’s content rating, subscription plan (for example, subscribers to the Disney+/Hulu bundle will see titles from both services), and location (the list is different for each country as title availability varies by market). At launch, the Disney+ Top 10 Today list will not be available for Junior Mode profiles (i.e. child profiles).

Disney says the Disney+ Top 10 Today is not simply a ranking of the “most viewed” titles in a given territory. Rather, the list “takes into account several factors, including total episode and movie-level views within a day and the growing popularity of new titles released during that period.” That’s different from the viewership information Disney+ periodically releases for popular shows and movies, calculated based on subscribers’ total streaming time divided by runtime.

Unlike the top 10 lists on Netflix and Warner Bros. Discovery’s Max, the Disney+ version lumps TV shows and movies together. That’s the same approach that Disney-owned Hulu took when it launched its top 15 rankings in September 2023.

In the US, these are the top 10 titles for Disney+/Hulu bundle customers as of October 30: