The Real Brokerage is expanding in Virginia, adding a team of eight agents

The real real estate agency has expanded its footprint into the Richmond, Virginia area. Nicole Reed Real Estate & Associates joins Real and brings a team of eight agents serving not only Richmond, but also the Virginia markets of Fredericksburg, Charlottesville and Hampton Roads, in addition to Atlanta.

Nicole Reed leads the team, which has sold more than 300 homes with a total value of $80 million since 2020.

“Real’s technology platform and ProTeams program piqued my interest,” Reed said in a statement. “The platform Real has built is truly tailored to the unique needs of my team, making our transition seamless.”

Reed brought a banking and finance background to real estate when she became a real estate agent in 2016 and has demonstrated a knack for marketing. She has appeared on HGTV’s ‘House Hunters’ and also hosts the Richmond version of ‘The American Dream’, which appears on multiple channels and streaming platforms.

Real have been struggling to add agents lately. On its Q2 2024 earnings call, the brokerage reported adding nearly 3,000 agents between April and June, up 70% from the same period last year and up 250% from Q2 2022 .

Real’s workforce in the fourth quarter of 2021 was 3,850 agents, which was a year-on-year increase of 161%. Today, Real has more than 16,000 agents. The addition of Nicole Reed Real Estate & Associates shows that the brokerage is not done expanding yet.

“We are pleased to welcome Nicole and her team to Real,” Real president Sharran Srivatsaa said in a statement. “Nicole has leveraged her career in the financial industry to provide clients with a unique set of skills that will be even more valuable as buyers become more discerning when selecting an agent. We are excited to see how Nicole and her team leverage Real’s proprietary technology and entrepreneurial platform to drive greater success.”