The real brain behind Hollywood’s Blonde Bombshell image
Although Jayne Mansfield may never have seen the same levels of success as rival Marilyn Monroe, she is credited as the brain behind the Hollywood marketing tactics that so many others helped to be known, RadarOnline.com can reveal.
Daughter Mariska Hargitay’s new documentary My mother Jayne Not only revived the interest in Mansfield, who died at the age of 34 in a horrible car -accident from 1967, but also if a reminder was that the actress was much more than just ‘the other blonde bomb’.
Mansfield, who claimed to have a genius IQ of 160, moved to Los Angeles with her first husband, Paul Mansfield in 1954. Her famous curves turned heads, and it didn’t take long before she made a splash in Hollywood – literally.
During a press trip for the movie Underwater!, Mansfield made the career-changing decision to dive into a swimming pool with a red Lamé-bad suit. Reporters wondered how the actress “had the genius to allow her bathing suit to open.”
Almost immediately she was branded as ‘Marilyn Monroe King-Sized’ and Warner Bros. Withdraw her in a contract as their ‘threat to Marilyn Monroe’.
She then posed for the Playboy magazine of Hugh Hefner, so she stold her popularity and her brand.
While her career flourished, the same could not be said for her marriage. Mansfield split from her first husband in 1955 and their divorce was completed in 1958.
Although at the same time she her Warner Bros. -Lowed contract, Mansfield refused to stay out of the spotlight.
Mansfield had the sharp foresight in the value of notes and branding.
She posed routinely for photo shoots, sat for interviews and made public performances – and it has paid off.
When Monroe was in strike in Fox Studios during a contract dispute, Mansfield was approached by studio heads and signed a seven -year -old contact.
FOX Studios then produced the film adjustment of the Broadway show of Mansfield, The girl can’t help itfor which she won a Golden Globe Award.
As part of her contract, Mansfield, who was a single mother of the oldest Jayne Marie, encouraged to date colleague Fox Studio stars, but forbidden to have more children.
Mansfield agreed and noticed: “This city was built on Glamor, not on babies.”
But a year later she settled with former Mr. Universe Mickey Hargitay and became pregnant later, an act that raged the studio.
Again Mansfield took the reins and organized her own PR stunts, including attending a 1957 dinner in honor of Sophia Loren, which produced an iconic image of the Italian beauty staring staring at Mansfield’s breast.
Her former press secretary, Ray Straight, said that Mansfield would “open a cracker box if she thought it would get the press there.”
Right added: “She always had to have that spotlight.”
The day that Monroe died, August 4, 1962, Mansfield was portrayed by Fox – and her marriage to Mickey ended.
Of course Mansfield told the press about her relationship before she informed her second husband.
A year later, Mansfield again pushed the boundaries when she became the first big star that looked naked on the screen in the screen Promises! Promises!
Despite the border of the border, the Mansfield films were unable to record the same success that they have ever reached.
At the time, a reporter wrote: “She can sell newspapers and magazines, attract millions of television viewers and pull it wherever she goes. But in the films she is a big bust.
“It could be that the audience received so much from Jayne Mansfield for free that paying for the same privilege was too much.”
