The many ways in which real estate brokers increases the productivity of the agent
This has enabled JMG agents to close more transactions. According to the 2025 Realtrends verified The rankings of the top broker companies closed the company 11.6 sides per agent in 2024, most of each broker with 500 to 999 agents.
According to Mitchell, his broker fed his agents on average 106 references in 2024, adding that around 85% of his companies come through his reference partners.
“If you get through so many referrals, it really not only helps you in front to close more deals, but those people refer to their friends and family [to JMG]”Said the founder of the Jason Mitchell Brokerage.” It is a great 360 circle that we have created because we just have many things that we offer our agents. “
Although JMG has perfected the art of reference partnerships, it is just one of the many ways in which real estate agents and franchisees can help their agents to stimulate productivity, as evidenced by the diversity of approaches among leaders in silk within the ranking list of Realtrends.
Do it in the ‘old -fashioned’ way
Minnesota established RE/MAX results Closed 14.5 sides per agent in 2024-first among brokers with 1,000 to 2,000 agents and it did it in the old-fashioned way. Founded in 1986, the franchisee objectives experienced agents when it wants to expand and then offers them a robust coaching regime to refine their skills.
RE/MAX results have a department that focuses on training. It organizes training events as part of its Academy results, and they can get personalized training sessions with a regional manager traveling to different offices, because the footprint of the company marks markets in both Minnesota and Wisconsin.
In addition, on-demand online training sessions are tailored to specific topics, such as SEO, social media, including expectations with buyers and sellers. When RE/Max results hire less experienced agents, they get a mentor to whom they have immediate access or are placed in a team.
“There is just such a large variety [of agents]RE/MAX Results President Suzanne Bushard said. “There are people who have areas where they can benefit from some extra training and they acknowledge that they have to cover.”
Moreover, Bushard says: “[The founders] Take the pyramid and turned it upside down. She [the founders] Ensured that sales managers were always given the very best. They would bend back to try to let it happen. ‘
The referral motor continues to puff
The JMG referring engine also helps to grow. The brokerage closed 10,277 sides in 2024, an increase of 20% compared to the previous year. It is also an increase of 180% compared to 2020. After a merger with that of Arkansas iRealty, JMG is now active in 42 states.
The system has made it attractive for agents who consider a switch to another brokerage, and JMG has been aggressive in adding the number of agent. However, how aggressive depends on the market. Where it seems to add is where it generates more references than his agents can process.
“We need a core group of agents in a market in which we are not located, because once we turn the switch, we get references,” Mitchell said. “One or two agents cannot handle the volume.”
“Although fast-growing brokers with the help of income share and flat-fee models get all the headlines, traditional models remain successful. Re/max Franchisees did well in the productivity of the agent in 2024, in particular among brokers with 100 to 499 agents.
RE/MAX Traders Unlimited (19.2 sides per agent) in Peoria, Illinois; RE/Max real estate professionals (18.6) in East Lansing, Michigan; RE/MAX preferred (17.4) in Monona, Wisconsin; And Re/Max Realty Group (17.3) In Pittsford, New York all finished in the top 10 of the productivity of Agent.
Keller Williams Franchisees have four of the top 10 in the productivity of agent among brokers with 500 to 999. They include it Keller Williams West Texas (10.1 silk per agent) in Lubbock, Texas; Keller Williams Realty King Group (10) in Fayetteville, Arkansas; Keller Williams Legacy Group Realty (9.9) in Canton, Ohio; And Keller Williams Consultants Realty (9.1) in Dublin, Ohio.
Coldwell Banker three in the top 10 placed in the productivity of agent among brokers with 1,000 to 2,000 agents – Coldwell Banker Real Estate Group (9.6 sides per agent) in Shorewood, Illinois; Coldwell Banker Apex Realtors (8.7) in Richardson, Texas; And Coldwell Banker Sea Coast Advantage (8.7) in Wilmington, North Carolina.
