The first Group Hospitality announces a multi-deal agreement with Marriott International in the UAE | News
The First Group Hospitality, one of the region’s leading hotel management companies, announces the strategic rebranding of three flagship hotels in Dubai under Marriott International’s Tribute Portfolio and Autograph Collection brands. This milestone reflects The First Group Hospitality’s growing partnership with Marriott, following the successful debut of The First Collection at Jumeirah Village Circle, A Tribute Portfolio Hotel, in 2024.
Located in three of Dubai’s most dynamic neighborhoods – Dubai Marina, Business Bay and Jumeirah Village Triangle – the revamped hotels highlight The First Group Hospitality’s commitment to creating distinctive lifestyle destinations while leveraging Marriott’s global brand power and award-winning loyalty platform.
The First Collection Marina, Dubai, a tribute to portfolio hotel
Towering over the marina, the hotel offers modern rooms and suites, a rooftop pool, spa, fitness center and multiple dining options. Designed for today’s urban traveler, it combines cosmopolitan energy with Dubai’s iconic waterfront lifestyle.
The first collection Waterfront, Dubai, a tribute to portfolio hotel
Located in Business Bay, minutes from Burj Khalifa and Dubai Mall, the property combines stylish guestrooms with carefully curated dining concepts and flexible facilities to suit both business and leisure travelers.
Hotel Local Dubai, Jumeirah Village Triangle, signature collection
Located in the Jumeirah Village Triangle, this community-first lifestyle hotel features modern accommodation, a wellness centre, an outdoor pool and vibrant social areas. It is designed as a hub for culturally curious travelers looking for authentic connections.
Rob Burns, CEO of The First Group, said of the rebrand:
“We are proud to deepen our relationship with Marriott International through these three exciting rebrands. The integration of our properties into Tribute Portfolio and Autograph Collection reinforces our mission to deliver exceptional hospitality experiences across our portfolio. This milestone reflects the continued growth of The First Group Hospitality as we expand the global reach and loyalty program of Leverage Marriott to deliver even more value to our guests.”
“We look forward to expanding our partnership with The First Group through the rebranding of these three remarkable properties,” said Saahil Lalit, Vice President – Development, Middle East, Marriott International. “The integration of these hotels into our Tribute Portfolio and Autograph Collection brands reflects our shared commitment to delivering unique and high-quality guest experiences in one of the world’s most dynamic hospitality landscapes.”
Guests at all three hotels have access to the Soluna Restaurants and Beach Club on Palm Jumeirah, where they can relax by the pools with sun loungers and cabanas or unwind on the private beach. The destination features the Mediterranean-inspired restaurant Énas and the award-winning Risen Café & Artisanal Bakery, recently named the UAE’s Favorite Cafe at the What’s On Dubai Awards.
Dining in the renovated hotels is anchored by the acclaimed concepts of The First Group Hospitality. At The First Collection Dubai Marina, A Tribute Portfolio Hotel, guests can enjoy Tuscan specialties at Alloro or savor hearty dishes at gastropub The Blacksmith Bar & Eatery. At The First Collection Waterfront, A Tribute Portfolio Hotel in Business Bay, Local serves as an all-day casual dining option with international favorites. Hotel Local Dubai, Autograph Collection completes the line-up and brings the community together with Farmers Commons and Neighborhood Brew, reinforcing its identity as a vibrant social hub.
