The Club Hotel Services promotes integrated commercial performance and extends the Pulse and GEMS platforms | News
As Radisson Hotel Group’s internal commercial platform, The Club Hotel Services (“The Club”) brings together revenue, sales, meetings and events, web and voice management into a single, global business model. Designed to serve hotel owners and operators at scale, it combines specialized commercial talent with proprietary technology to improve speed, accuracy and performance across every revenue stream.
In 2025, The Club accelerated its global expansion, with The Club of Revenue Management surpassing 400 hotels, launching the Club of Sales New Delhi edition and scaling the Club of Web Management to 135 hotels in its first full year. This underlines the growing demand for centralized, data-driven commercial expertise.
Central to this momentum is the evolution of Pulse, The Club’s business intelligence, automation and decision support platform. Originally developed to unify commercial data into a single source of truth, Pulse has grown into a fully integrated decision-making ecosystem. Shift by Pulse and Pro by Pulse are new modules introduced over the past year that aim to deliver automated movement analytics for hotels to make faster, more informed commercial decisions, and productivity and workforce optimization to achieve efficiency and overall profitability and performance, respectively. Also new, Plan by Pulse introduces automated forecasting, powered by advanced algorithms, enabling faster and more accurate demand and revenue forecasts. Together, these capabilities elevate Pulse from a reporting tool to a strategic platform that actively supports revenue optimization and operational efficiency.
In addition to Pulse, The Club has continued to transform Meetings & Events operations through GEMS (Group & Event Management System). GEMS is an end-to-end platform that automates and streamlines the entire meeting and event lifecycle, from initial inquiry and quote to contracting and event planning. Over the past year, new AI capabilities have further enhanced the system, including automated lead qualification, intelligent room list processing, and faster response workflows. These improvements are intended to reduce friction for planners, improve conversion for hotels, and deliver more consistent service at scale, while significantly reducing response times for M&E teams.
The continued development of Pulse and GEMS reflects a broader shift within The Club towards integrated, data-driven performance models that reflect the direction of the broader hospitality and travel ecosystems. These themes will also underpin the Revenue Strategy Days 2026 (RDS26), the Club’s internal flagship strategy forum. Although designed as an internal event, RDS26 acts as a live testbed for emerging ideas shaping the industry, bringing together Radisson Hotel Group’s global commercial teams and leading technology and data partners.
RDS26 will take place over two days, February 4-5, 2026, and is supported by more than twenty industry partners, including AWS, Agoda, Booking.com, EY, Trip.com, Cvent, Expedia and MKG. Under the theme Together Towards Tomorrow, discussions will focus on how automation, AI, data intelligence and human expertise can combine to navigate changing demand patterns, evolving distribution landscapes and rising guest expectations.
Gianni di Fede, Global Chief Commercial Officer at Radisson Hotel Group, comments on this year’s progress: “Pulse and GEMS are strategic platforms that enable smarter decisions and faster execution in our hotels. By embedding automation and AI into everyday commercial workflows, we are fundamentally changing the way performance is delivered at scale. Our teams have shown incredible agility in exceeding what can be achieved with this technology, and I look forward to engaging them and our partners in RSD26.”
As the hospitality industry continues to evolve rapidly, The Club’s year of growth underlines how internal innovation platforms can generate broader relevance for the sector and provide a glimpse into the future of integrated, technology-enabled commercial performance.
