The ‘brutal’ reason why Netflix said goodbye to the Meghan Markle brand

Her business sold products such as jam, rosé wine and decorative floral sprinkles, and Netflix initially supported the brand with development teams and behind-the-scenes staff. But sources said the partnership has now ended, with Markle taking full control of the company as it prepares to expand internationally into markets including Britain, Australia and New Zealand.

Sources familiar with discussions within Netflix say the decision was driven by frustration among streaming executives who have struggled to position the brand within the platform’s entertainment-driven identity.

A Los Angeles industry insider said: “The simple reason Netflix parted ways with Meghan Markle’s so-called Goop copycat brand is that executives ultimately got bored trying to make it work within their ecosystem.

“From their perspective, it felt like a broken puzzle piece among the rest of their content.”

The source added: “If you watch shows like Squid game And Stranger things and the films it now produces, a lifestyle brand that sells jam and wine, simply didn’t belong in the same puzzle.

“People within Netflix kept saying it was like trying to shove a square peg into a round hole. No matter how much effort was put into it, the brand never naturally aligned with the platform’s identity as a global entertainment powerhouse.”