The African Olympians “docuseries will follow African athletes in the run -up to the Olympic Summer Games 2028.

“The Road to La 28: The African Olympians”, a docu-reality series that brought the Olympic ambitions of Africa to the attention, was officially announced last week in the International Salon for Audiovisual Content (SICA) in Ivory Cast.
The project will follow athletes from seven African countries while they are preparing to qualify for the 2028 Olympic Games in Los Angeles. Although still in early development, the series is set for twelve 24 -minute episodes. Gary Rathbone, Emmy-winning South African producer Dan JaWitz and former head of the South African sports group Supersport, who are at the helm of the ambitious project, are looking for extra temporary and institutional partners to support multi-year production.
The series will map the emotional and physical journeys of Olympic medal winners and rising hopeful in a diverse range of sports from the established Africa Olympic disciplines, such as long-distance run, boxing, swimming and football, to rising, including Taekwondo, Tables Tennis, Volleyball and Rugby.
Extra two specials of one hour are planned for release after the 2028 competitions to catch the Olympic experiences of the athletes and their return home.
For now, the series Athletes from Ivory Coast, Senegal, Nigeria, Ghana, South Africa, Ethiopia, Kenya will contain, but JaWitz says that a few more can make the stage.
“We chose Sica in Abidjan to launch the show because Ivory Coast has a great sporting tradition and has already proven itself as Olympic medal winners, and will therefore be an integral part of the story we tell,” said Rathbone.
Karl Boluwa, network manager at Sica, welcomed the announcement of the project and said: “We are very honored that the producers have chosen Sica to launch the series and to use our platform to reach broadcasters and other organizations.
Thanks to productive meetings at SICA, the team is now in a discussion with various important broadcasters, including Canal+ International, SABC, RTI (Côte d’IVOire), RTS (Senegal), KBC (Kenya), ZBC (Zimbabwe) and Max TV (Ghana). They are also in conversation with the African Union of Broadcasting to spread the series over its network of more than 40 Member States.
Gary Rathbone and then JaWitz
Thanks to Gary Rathbone and then JaWitz




