The 4th edition of the Istanbul Tourism Fair will take place on September 24-25, 2026 | News
The organizers are pleased to announce the 4th edition of the Istanbul Tourism Fair, which will take place on September 24-25, 2026 at the Yenikapı Eurasia Show and Art Center. This premier event will provide a dynamic platform for tourism professionals from Türkiye and around the world to explore new opportunities, foster collaborations and discover the latest products and services shaping the industry.
With 10,000 m² of exhibition space, more than 345 participating companies and welcoming more than 17,000 tourism industry professionals, the fair will provide a unique opportunity to engage in B2B interactions with hosted buyers through our international buyer program. In addition, visitors can schedule appointments with exhibitors through our online appointment system, allowing you to manage meetings based on your preferred sector, company and individual preferences. A key highlight of this event is our prestigious Tourism Summit, featuring a line-up of world-renowned international speakers and global industry leaders.
Last year’s Fair (ITF) 2025 marked a major milestone in the global tourism industry, cementing Türkiye’s growing influence as a major tourism hub. Held from September 25 to 26, 2025, the fair brought together more than 15,000 tourism professionals and more than 200 exhibiting companies, underscoring its growing scale and international appeal.
One of the key indicators of the fair’s success was the strong international participation. Representatives from more than 50 countries attended, including travel agencies, corporate buyers and tourism stakeholders. This global diversity created a dynamic environment for collaboration and positioned the event as a leading B2B platform in the tourism sector.
The fair also excelled in promoting business opportunities. Thousands of pre-arranged B2B meetings enabled participants to form new partnerships and explore emerging markets. Industry experts delivered seminars and discussions on dozens of topics, focusing on innovation, sustainability and the future of travel. The presence of more than 70–150 speakers further enriched the exchange of ideas and knowledge.
Another highlight of ITF 2025 was the focus on modern trends shaping the tourism sector. Themes such as artificial intelligence, sustainable tourism and digital transformation were at the heart of the discussions, reflecting the industry’s shift towards technology-driven and environmentally conscious solutions.
Importantly, the success of the fair is closely linked to the overall growth of tourism in Türkiye. In 2025, the country welcomed approximately 64 million visitors and continued to increase its tourism revenues, demonstrating strong global competitiveness. Events like ITF play a crucial role in maintaining this momentum by promoting the country’s offerings and strengthening international partnerships.
This year’s fair looks to build on the above success, especially in the ever-changing world we find ourselves in.
