Tendent hits the European deal with ADN for ‘Blades of the Guardians’
Chinese Streaming Gigant Tencent has concluded a deal with the French Animation Digital Network (ADN) for his Martial Arts Epic “Blades of the Guardians”, Variety has learned. The agreement gives ADN rights to the animation series on its subscription -Vod- and OTT platforms, which strengthens the slate of Premium global content.
The acquisition is in line with the wider global push of Tencent Video to position animation as a growth motor for the platform. The streamer is active international partners cours as part of its long -term strategy to bring high -quality Chinese animation to a wider audience.
Three years in the making, the series combines stylized action with cinematic stories, which draw inspiration from the sui and tang dynasties. Produced by Tencent Penguin Pictures in addition to colored pencil animation, wants to marry “blades of the Guardians” historical detail with modern flair.
“Blades of the Guardian” has been adapted from the Hit Chinese comic and follows the rental soldier Dao Ma while traversing the dangerous deserts of the western regions. Dao Ma is charged with an apparently simple escort mission to Chang’an, and quickly becomes entangled in imperial conspiracies, in which a chain of bloodshed, betrayal and destination unleashes.
Tencent Video remains a dominant player in the streaming market of China and offers a deep library with dramas, functions, variety shows, sports, documentaries and animation. With a growing portfolio of original animated content, the company increases co -productions with top studios around the world to develop projects with global attraction, at the same time that Chinese functions are starting to become popularity with the global audience at the Kassa.
The deal “Blades of the Guardians” was announced during the Annecy International Animation Film Festival, where intent continues to show its dedication to expand the reach of Chinese animation on the world stage.
