measurement
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Entertainment
SAG-AFTRA, Nielsen Renovation Measurement Pact
SAG-AFTRA, the trade union that represents actors, hosts, broadcasters and more, said that it had renewed his deal with measuring…
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Entertainment
Nielsen makes important data less easy to analyze in measurement battles
Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on Paramount Global-owned TV networks…
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