Measure
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Entertainment
Paramount Taps Ispot technology to measure the consumer’s response to advertisements
When Paramount Global sells commercials in this year’s “pre -” advertising market, the media will not only guarantee the size…
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Affiliate Marketing
How to Measure Click-Through Rate to Identify Growth Opportunities
A recent survey from HubSpot revealed that 85% of marketers say generative AI would change how they create content. Digital…
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