Summer 2025 rental season sees unprecedented competition

Based on a recent analysis by Rentpree, Piekers from the tenant in the US between May and July, compared to other times of the year. But it’s not just about more tenants – it’s about faster transactions. Between April and June, real estate on average less than 16 days from the list to the first tenant application, the fastest pace throughout the year.

This year these season trends can even be more pronounced. With the mortgage interest rate and house prices that continue their upward process, more potential buyers choose to rent instead. In March 2025, the average 30-year fixed mortgage interest rate was 6.82 percent, according to Freddie Mac, while the S&P Corelogic Case-Shiller US National Home Price Index reported an annual price increase of 6.6 percent in January, one of the steepest climbs in recent years. This growing affordability gap influences long-term decisions, according to recent Redfin data. About 20 percent of the tenants have suspended their home head plans for an indefinite period due to cost problems, the highest level since Redfin started following their tracking in 2019.

With that in mind, agents who want to benefit from this wave must go from reactive to proactive.

1. Optimization of operational efficiency

In a much -needed market, time management is crucial. Streamlining of administrative workflows, such as making templates for tenant onboarding and standardizing documentation, ensures more focus on high -quality activities.

2 .. Prioritization of extensive screening

Higher application volumes come with increased exposure to risks, including the growing threat of rental fraud. A thoroughly standardized screening process must include credit reports, evacuation history, criminal background controls and income verification. Landlords must also be informed about common warning signals to prevent future complications and to guarantee informed decisions.

3. Release marketing strategies

A competitive market requires more than basic list tactics. In addition to syndication and professional photos, the use of SEO optimized descriptions, targeted social media campaigns and community-based marketing partners can increase the visibility of the list. In markets such as Austin, Texas and Silver Spring, MD, where the activity of the screening of tenants during the high season climbs by more than 55 percent, according to Rentspree data, it requires standing out of a multi-channel approach.

4. Strengthen referral and partner networks

Strong relationships remain an important engine for success on season markets. Relaxing former customers, building partnerships with relocation services and working together with local brokers can generate steady options. Sharing credible, data -driven insights can further position professionals as trusted experts instead of just service providers.

So although the summer rental season generally brings an increased activity, it is probably an exceptionally busy time considering macro -economic conditions. With tighter timelines and intensified competition, early preparation can make the difference between responding to market shifts and to benefit from them.

Michael Lucarelli is the CEO of Rentspree.

This column does not necessarily reflect the opinion of the editorial department of Housingwire and the owners.

To contact the editor who is responsible for this piece: [email protected].