Still no AI-powered, ‘more personalized’ Siri from Apple at WWDC 25
During this year’s Worldwide Developers Conference (WWDC 25), Apple announced a whole series of updates for its operating systems, services and software, including a new look that has called the “liquid glass” and a new name ranking convention. Apple was remarkably quiet on one long-awaited product: a more personalized, AI-driven Siri, who introduced it for the first time during last year’s conference.
Apple’s SVP or Software Engineering, Craig Federghi, the Siri Update only gave a short mention during the Keynote address and said: “As we have shared, we will continue to deliver the functions that make Siri even more personal. This work needed more time to achieve our high-quality bar, and we look after more about it.”
The time frame of “coming year” seems to indicate that Apple has no news for 2026. That is an important delay in the AI era, where new models, updates and upgrades are sent at a rapid pace.
For the first time announced on WWDC 24, the more personalized Siri is expected to bring artificial intelligence updates for the besieged virtual assistant built into iPhone and other Apple devices. At that time, the company hypnoted it as the “next big step for Apple” and said that Siri could understand your “personal context”, such as your relationships, communication, routine and more.
Moreover, the assistant would become more useful by enabling you to take action within and in your apps.
While Bloomberg reported The fact that the in development version of the more personalized Siri was functional, it did not work well. The report said that the quality problems meant that Siri performed alone, because the two -thirds of that time should, so it was not feasible to send.
Apple officially announced in March that it was the launch and said that the Siri update would take longer to deliver than expected. The company also got Machine Learning and AI strategy John Giannandrea for the Siri project and Set Mike Rockwellwho had worked on the Vision Pro, the management.
The shake-up indicated that the company was trying to get back on track after stumbling on a large release. It also suggested that the AI technology of Apple was behind that of rivals, such as OpenAi, Google and Anthropic, disturbing investors.
In the meantime, Apple worked with OpenAi to close the gap; When users asked Siri questions, the assistant could not answer, which can be directed to chatgpt instead. With the upcoming release, iOS 26, Apple has updated its AI image generation -app, image playground, to also use chatgpt.
At WWDC this year, the company continued Om andere AI-beloften te doen, waaronder de toegang van ontwikkelaars tot de foundation-modellen op de apparaat, live vertaling, upgrades naar Genmoji (naast de bovengenoemde Image Playground), Visual Intelligence-verbeteringen, een AI “Workout Buddy” voor Apple Watch, AI in Xcode en de introductie van een bijgewerkte, AI-aangedreven, AI-aangedreven versie van The shortcut for script and automation.
