Stay22 Announces USD$122 Million Growth Investment from Summit Partners | News
Stay22, an award-winning content monetization company that helps creators, media publishers and live experience companies turn travel and retail content into commerce, today announced a USD$122 million minority growth investment from Summit Partners. The funding will support Stay22’s continued global expansion, product innovation, team growth and continued investments in the infrastructure and partner ecosystem that connect content to commerce at scale.
Founded and headquartered in Montreal, Stay22 is an intelligent, data-driven technology platform that helps travel creators, media publishers and event organizers (including event, ticketing and transportation providers) convert booking intent into revenue. As consumers increasingly rely on creators and other specialized content when planning trips, Stay22 provides infrastructure designed to translate engagement into relevant booking options. Powered by AI-driven decision making, the platform analyzes real-time contextual and behavioral signals to direct audiences to relevant online travel agencies (OTAs), including leading global travel brands such as Booking.com, Expedia Group and Tripadvisor, improving conversion and monetization for partners. In 2025, Stay22 expanded into the retail vertical, with strong early traction, delivering USD$80 million in GMV (Gross Merchandise Value).
Industry estimates put the global creative economy at over $200 billion1[1]as creators and publishers increasingly influence the way consumers travel, discover and purchase experiences and products. Stay22 sits at the intersection of content, commerce and travel, providing infrastructure that enables creators to turn audience engagement into revenue. With this new investment, Stay22 plans to expand beyond travel into a broader monetization infrastructure for creators across retail verticals including food, fashion, DIY, lifestyle and consumer technology, evolving from a travel-focused solution to a foundational platform for the global creative economy.
“Creators and publishers now shape how people discover experiences and products, but many lack the infrastructure to monetize that influence,” said Andrew Lockhead, CEO and co-founder of Stay22. “Stay22 was built to solve that problem. Summit’s experience investing in leading companies in the creative economy and marketing technology makes them an ideal partner to help scale our platform, grow our team and expand globally.”
Today, more than 5,500 creators use Stay22 to identify high-quality affiliate opportunities that help turn content into revenue. The company works with a wide range of partners: from independent creators like Nomadic Matt, to large-scale publishers like Time Out and Lonely Planet, to global transportation groups like the Travelier Group. Stay22 will have processed more than $1 billion in annual transactions by 2025 alone. The company’s continued growth has received consecutive recognition from Deloitte, which ranked 12th on the Technology Fast 50™ Canada list in 2024 and 31st in 2025, and ranked No. 69 in 2024 and No. 94 in 2025 on the Deloitte Technology Fast 500™ North America list.
“We believe Stay22 is building essential infrastructure at the intersection of travel, content and commerce,” said Colin Mistele, Managing Director at Summit Partners. “As creators and publishers become increasingly important in demand generation, the need for intelligent, scalable monetization tools has become critical. Stay22’s platform, team and execution stood out to us and we are excited to support the company as it continues to grow profitably and expand its global reach.” As part of this investment, Summit’s Colin Mistele and Daniel Kim have joined Stay22’s Board of Directors.
As Stay22 enters its next phase of growth, the company has more than tripled its workforce over the past two years and is actively hiring for product development, engineering and partner support. In addition to team expansion, Stay22 plans to accelerate international growth, deepen relationships within its global supplier and partner network, and continue investing in AI-powered optimization and product innovation.
The Raine Group acted as exclusive financial advisor to Stay22 on the transaction. Osler, Hoskin C Harcourt LLP served as legal counsel for Stay22. Choate, Hall C Stewart LLP and Dentons served as legal counsel to Summit Partners.
