So, we’re getting Prada Meta AI glasses, right?

Could Meta be preparing to launch a Prada version of its Meta AI glasses? That’s the speculation after Mark Zuckerberg and his wife Priscilla sat front row at Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. The social media director was spotted chatting with his seatmateLorenzo Bertelli, Prada’s head of merchandising and son of chief designer Miuccia Prada.

Although Zuckerberg has worked to polish his image in recent years, including with improved clothing, it’s likely he wasn’t at Prada for the fashion, but rather because of an upcoming collaboration with the brand.

CNBC reports this last summer, Prada AI glasses were in the making. However, Meta has not yet publicly announced such a deal. (The company has not yet responded to a request for comment on Zuckerberg’s presence in Milan.)

EssilorLuxottica, the French-Italian eyewear brand and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand. The company announced this this month will sell more than 7 million AI glasses by 2025compared to 2 million last year. Those sales included both Ray-Ban Meta and Oakley Meta glasses, the latter designed more for the athletic types.

It looks like the Prada AI glasses could be next, as Prada and EssilorLuxottica have already extended their licensing agreement for glasses under the Prada and Miu Miu brands for the next ten years. (The existing agreement, which expired on December 31, 2025, was later extended through December 31, 2030, with the option to extend until December 31, 2035.)

Prada AI glasses could give Meta a foothold in the high-fashion market, a niche that Oakleys and Ray-Bans are not yet filling. Establishing the glasses as a luxury symbol could also benefit the Meta brand in general.

However, there are some concerns that AI glasses are not the right choice in a world of growing consumer backlash against surveillance devices, which has recently led people to tear out their Ring the doorbells and destroy Flock cameras. This shift could cause Meta to reconsider whether it will add facial recognition features to its glasses The New York Times recently reported. The news provoked and even led to criticism of what had otherwise been a modestly successful technology product one developer to build an app that alerts you if someone near you is wearing the AI ​​glasses.