SAG-AFTRA, Nielsen Renovation Measurement Pact
SAG-AFTRA, the trade union that represents actors, hosts, broadcasters and more, said that it had renewed his deal with measuring giant Nielsen who will leave the company as his primary arbitrator of viewers for streaming content.
The trade union uses Nielsen -measurement and insights to gauge American viewer data for original streaming content. Sag-Aftra said that Nielsen will continue to use to “inform the prediction and enforcement efforts of the Union about the new conditions of the streaming bonus provisions of the TV/Theatrical contract of 2023.”
“With the pace of change in our industry and the additional statistics that we are following now, the Nielsen streaming data to stream the data of the first parties we receive have been both essential and very effective, and as a result we will continue to trust that data,” said Duncan Crabtree-Ireland, Sag-Aftra’s national director, in a prepared statement.
The trade union said that it uses Nielsen’s data as a supplement to First-party information from different streamers, and believes that the Nielsen information serves “as a consistent and similar lens that can be used to analyze the performance of streaming titles on different distribution platforms.”
In recent years, Nielsen has confronted with new competition from a handful of startups, including VideoMPT and ISpot, who have received a grip with large American media congigers who are a more extensive table looking for how viewers view video about both linear and streaming properties. Nevertheless, Nielsen continued to strike new alliances, also with streamers such as Amazon’s Prime Video.
Nielsen has ruled for decades because many top advertisers have called on a neutral third party to count consumers who are attracted to a certain media ownership. But the TV companies have set the pace of Nielsen when finding a new solution, even while linear TV viewers migrate to broadband streaming.
