Rounding out 2025: A Look Back at the First Combined Year of Alaska Airlines and Hawaiian Airlines | News

A year of meaningful progress in the integration between Alaska Airlines and Hawaiian Airlines, 2025 was a year of complete growth, innovation and impact within our newly combined company. Let’s take a look back at some of the year’s biggest highlights.

We proudly carried more than 55,000,000 passengers on more than 486,000 flights across our combined global network.

We announced five new global destinations from our Seattle hub – Seoul, Tokyo, Reykjavik, Rome and London – opening doors to new adventures and cultural connections.

During Thanksgiving, our associates delivered the best performance in the industry and achieved the highest on-time performance of any U.S.-based airline.

We have expanded our schedule and connectivity by adding 21 new domestic routes in 2025, including nonstop service between San Francisco and both Kona and Lihue in Hawaii, Portland to Houston, Anchorage to Sacramento and the first-ever nonstop service between San Diego and Washington National (DCA).

We moved more than 40,000 tons of cargo to and from remote communities in Alaska, Hawaii and the Pacific region – the equivalent of more than 400 fully loaded Boeing 737-9 passenger jets – ensuring essential supplies reached those who needed them most.

Loyalty and travel benefits, reinvented

We introduced Atmos™ Rewards, our new combined loyalty program, bringing together the best of our airlines into one leading rewards ecosystem. Atmos Rewards won major “Best Airline Rewards Program” awards in 2025 from publications such as US News & World Report and NerdWallet, and was praised for its distance-based earnings, high value, companion rewards and generous elite status benefits.

We launched the Atmos™ Rewards Summit Visa Infinite® Card in partnership with Bank of America, our most generous card with more than 15 benefits including an annual Global Companion Award of 25,000 points, a Global Companion Award of 100,000 points after qualifying purchases, eight Alaska Lounge passes per year and the Fastest Path to Status with one status point for every $2 spent on purchases. At the same time, the Alaska Airlines Visa Signature® Card was transformed into the Atmos™ Rewards Ascent Visa Signature® Card.*

We have proudly welcomed more than 7,500 million Milers and 890,000 Atmos status holders to our combined network. Through the new Atmos Rewards program, status members enjoyed enhanced free upgrades – with more than 63,000 premium upgrades delivered by 2025.

We celebrated one year of Huaka’i by Hawaiian in the state of Hawaii and 14 years of Club 49 in the state of Alaska.

Investing in the communities we serve

During our annual Week of Care, held in October, nearly 500 volunteers from Alaska Airlines, Hawaiian Airlines and Horizon Air supported 24 community partner projects across our network, including Alaska, California, Florida, Idaho, Hawai’i, Oregon, Washington and Washington, DC

Hawaiian Airlines has awarded 500,000 Atmos Rewards points to each of its 14 Atmos Giving by Hawaiian partners in honor of Giving Tuesday.

We’ve created a new 501(c)(3) foundation to support nonprofits with grants in each of our namesake states. The Alaska Airlines | Hawaiian Airlines Foundation will continue to invest in programs that celebrate and preserve Alaska and Hawaii’s unique way of life.

Improving the guest journey

Alaska Airlines installed Starlink for free ahead of schedule on several Embraer E175s, and Hawaiian Airlines guests embraced the service, streaming more than 177,095 hours per year – the equivalent of streaming for 7,379 consecutive days, or more than 20 years. On average, about 200 devices were connected to the high-speed, low-latency service during each transpacific flight – even while traversing remote parts of the Pacific.

We’ve introduced exciting new collaborations with three award-winning chefs – Seattle’s Brady Ishiwata Williams and San Francisco’s Brandon Jew on Alaska Airlines, and Hawaii’s Jason Peel on Hawaiian Airlines – taking our onboard culinary experience in our First Class cabins to the next level.

Alaska also introduced new snacks and chef-driven meals for guests in the Main Cabin, including the latest 100% plant-based and gluten-free grain bowl The Best Laid Plants – available on select flights.

Our guests also began collecting new Pilot Trading Cards from both Alaska and Hawaii – including exclusive digital collectible cards only available on board Hawaiian Airlines aircraft.

We’ve introduced an industry-leading surfboard policy, making it easier for surfers to take their boards with them. And we’ve combined check-in lobbies and airport operations at most of our hubs, creating a smoother and more consistent travel experience.

New colorways to mark this moment

Alaska Airlines unveiled its newest Disneyland Resort-themed aircraft, Tiana’s Bayou Adventure Flyer, with a vibrant paint scheme inspired by “The Princess and the Frog” and the Tiana’s Bayou Adventure attraction at Disneyland Park.

Hawaiian Airlines celebrated the release of Disney’s live-action Lilo & Stitch with three playful aircraft colors, as well as a new Lilo & Stitch-themed in-flight travel pono (responsibly).

We revealed a first look at Alaska Airlines’ new global livery for the Boeing 787 Dreamliner. Inspired by the natural wonder of the Aurora Borealis, this aircraft will support our combined company’s long-haul international expansion from Seattle.

Building a pipeline of aviation talent

We welcomed more than 5,000 new employees to Hawaiian Airlines and Alaska Airlines, growing our team of passionate people dedicated to safety, hospitality and care.

Hawaiian Airlines, Alaska Airlines and Horizon Air proudly served as title sponsors of the Organization of Black Aerospace Professionals (OBAP) Conference – a first for our combined company.

Horizon Air expanded its Pilot Development Program to Hawaii, the first of its kind in the state, offering aspiring pilots a path to join the airline while reducing training costs.

Hawaiian Airlines and Honolulu Community College have expanded their workforce development partnership with the launch of the Maintenance Technician Development Program (MTDP), an initiative to train the next generation of aviation maintenance technicians.

Hawaiian Airlines and Alaska Airlines have been recognized as Outstanding Businesses 2025 for the third consecutive year by local nonprofit ClimbHI, in recognition of our efforts to engage Hawaii-based students and educators in aviation careers.

Innovate and invest in sustainability

Alaska Airlines and Hawaiian Airlines, the most fuel-efficient U.S. premium airlines, have saved more than 7.3 million** gallons of fuel through fuel efficiency initiatives.

We became a lead investor and helped launch the oneworld Breakthrough Energy Ventures fund to accelerate innovation in SAF’s global development.

We have also invested in more than nine million liters of sustainable aviation fuel (SAF), enough to fill fourteen Olympic-sized swimming pools.

We continued to expand our SAF use by entering into an offtake agreement with Japan’s Cosmo Oil Marketing for our Osaka-Honolulu flights.

Looking ahead
As we turn the page to 2026, we’re focused on executing our Alaska Accelerate strategic plan: launching a new service in Europe, unlocking the full power of Atmos Rewards and bringing our premium experience to even more guests.

With exciting destinations on the horizon, a strong foundation built in our hubs and growing investments in our home cities of Honolulu and Seattle, we begin our journey to make travel – no matter which country or small city you fly from – more seamless and rewarding than ever before.

*The Atmos Rewards credit card program is issued and administered by Bank of America, NA Visa Signature and Visa Infinite are registered trademarks of Visa International Service Association and used by the issuer under license from Visa USA Inc.

**Based on data reported through October 2025.