Real previews its new artificial intelligence assistant for agents
The new product is called HeyLeo and shows how a phone-based tool can help agents generate new customers.
Real Brokerage previewed a new AI assistant for agents on Friday, demonstrating a phone-based tool that company executives say could help real estate professionals generate new business while helping buyer clients conduct their home searches via text.
During an Instagram Live demonstration, Chief Technology Officer Pritesh Damani showed how agents can claim a special phone number that buyers can text as if they were messaging an agent directly. The new product, called HeyLeo – which is powered by the company’s Leo AI concierge – responds to queries, collects details about what buyers are looking for and alerts agents when a conversation requires their attention.
The feature is currently in beta, with agents able to join a waitlist if their MLS is already integrated with the platform. Damani said the company continues to expand MLS integrations that support buyers’ search experience and expects to have coverage in all U.S. markets by June.
During the livestream, which at points had more than 350 concurrent viewers, Damani invited agent viewers to join the broadcast to ask questions or demonstrate features of the product. At one point, he shared a phone number that agents could text to test the concierge service, triggering a flood of messages from viewers that briefly seemed to overwhelm the system.
The overloaded AI concierge was meant to illustrate a point: agents often struggle to keep up with the volume of inquiries from potential buyers.
“A busy officer gets text messages all the time,” Damani said during the livestream. “You know from the bottom of your heart that a small number of those messages will result in conversions, but they can all be a buyer.”
Pritesh Damani and Jason Cassity speak during the livestream.
Real Chief Growth Officer Jason Cassity, who joined Damani during the livestream demo, said the technology could also help agents revive dormant contacts in their databases and turn them into new opportunities.
“If you have 2,500 people in your main pool and you bring 15 new to life, that’s 15 new buyers that I probably wouldn’t have reached,” Cassity said.
When a consumer forwards an agent’s HeyLeo number, the AI assistant introduces itself as a real estate concierge and asks for details like location, price range and must-have features before showing up ads that match the buyer’s preferences.
Text conversations with buyers are designed to feed directly into Real’s broader AI-powered relationship management system, Damani explains, which can automatically update contact information and track conversations, reducing the need for agents to manually maintain traditional customer relationship management systems.
The rollout comes as brokers and proptech startups are increasingly experimenting with AI assistants designed to handle lead intake, answer buyer questions and automate follow-ups with prospects.
Startups including HouseWhisper and HeyLibby have launched similar tools to help agents capture and nurture leads, with support from industry veterans and investors including Spencer Rascoff, the former CEO of Zillow. The push for concierge tools reflects the belief among proptech investors that agentic AI could become the next big frontier for real estate technology.
Real Brokerage has increasingly positioned artificial intelligence as a central part of its technology strategy, and the rollout of HeyLeo represents one of the company’s most visible efforts yet to put AI directly into the communications between buyers and agents during the home search process. The effort also builds on Real’s acquisition last year from startup Flyhomes, which the broker said would help power the AI-driven home search experience.
Email AJ LaTrace
