Pullman Zamzam Madinah faces a bold transformation as Accor and Munshaat renew their partnership | News
834-KEY LANDMARK UNDERGOES A FOUR-YEAR PHASED RENOVATION, REAFFIRMING COMMITMENT TO INCREASE HOSPITALITY IN THE HOLY CITY IN ACCORDANCE WITH VISION 2030
Accor, a leading hospitality group, has extended its long-standing management agreement with Munshaat Real Estate Projects for Pullman Zamzam Madinah, one of the most prominent premium hotels in the heart of the Holy City. The extension reflects a trusted partnership and a shared commitment to improving service, design and operational excellence in one of Saudi Arabia’s most visited destinations.
Under this renewed partnership, the 834-key property will undergo a four-year phased renovation program aimed at redefining the standards of premium pilgrim hospitality. The transformation will impact every aspect of the guest journey, from completely redesigned rooms and suites to enhanced restaurants, public spaces and wellness facilities, ensuring a seamless blend of contemporary comfort, spiritual serenity and the Pullman brand’s hallmark of stylish connectivity.
The project supports Saudi Vision 2030 and strengthens Medina’s position as a key destination within the Kingdom’s plan to welcome 150 million visitors annually by 2030.
“Pullman Zamzam Madinah has long been a cornerstone of our portfolio in the Holy Cities,” said Duncan O’Rourke, Chief Executive Officer, Premium, Midscale & Economy Division, Middle East, Africa & Asia Pacific at Accor. “Our renewed partnership with Munshaat Real Estate Projects strengthens our mutual trust and commitment to delivering world-class hospitality experiences for pilgrims and travelers alike. This transformation will enhance the hotel’s positioning and contribute to Medina’s growing reputation as a destination of choice for faith, culture and discovery.”
Eisa Al Eisa, Chief Executive Officer at Munshaat Real Estate Projects commented: “Pullman Zamzam Madinah has been a trusted home for pilgrims visiting the Prophet’s Mosque for years. This new chapter symbolizes our commitment to continuous improvement and sustainable growth. Together with Accor, we are investing in the future of Madinah’s hospitality landscape and supporting the vision of Kingdom to improve services to visitors of the Holy Mosque. Cities.”
Strategically located near Al-Masjid an-Nabawi (the Prophet’s Mosque) and Al Rawda Al Sharifa, Pullman Zamzam Madinah is one of the largest premium hotels in the city, combining spiritual proximity with modern design. The planned renovation will be carried out in phases to ensure uninterrupted operation and comfort for guests, reflecting both partners’ commitment to excellence and long-term value creation.
Accor currently has the largest presence of any international player in the religious markets of Mecca and Medina, with 14 hotels representing more than 12,600 keys, with a dedicated cluster offering market-specific capabilities in sales, distribution, marketing and PR, in addition to its core functions of targeting the religious traveler.
