Prime Video Inks Major Deal with CJ Enm on the India’s Waves Market
Prime Video and Korean Powerhouse CJ andM have concluded a multi-year distribution agreement that will bring a series of premium K content for the viewers of the streamer.
The Pact, which is revealed today in the Waves Bazaar, the market component of the World Audio Visual & Entertainment Summit (Waves) in Mumbai, gives the streaming platform worldwide (excluding Korea and China) to both new and library tips of the Korean entertainment force.
The agreement starts with the Fantasy-Romantiek “Head over Heels”, premiered at the end of June, followed by extra exclusive titles in 2025 and 2026. Prime Video will also add fan-favorite shows of CJ andM’s catalog, including the romantic comedy “her private life”, “Another MOUS,” and the detective “” “” “” “” “”
An important part of the strategy comprises improved accessibility through subtitles in 28 languages and dubbing in 11 languages for all new Korean content launches.
“This strategic cooperation with CJ ENM reinforces the dedication of Prime Video to bring the best of Korean entertainment to our customers worldwide,” said Kelly Day, head of International and VP, Prime Video. Day emphasized the ‘boundless appeal’ of the Korean stories, and noted the ‘phenomenal success’ of shows such as ‘Marry My Husband’ and ‘No Gain, No Love’, which was one of the top 10 of 2024 most viewed non-England international originals for the streamer.
Gaurav Gandhi, VP from APAC and Mena at Prime Video, underlined the ambition of the service to be ‘the first-choice entertainmenthub for consumers’, with ‘the best of the worldwide content, to popular stories from Asia’.
For CJ andM, the deal is a chance to expand its international footprint. “We are very happy with this collaboration with Prime Video, with which we can bring our unique Korean stories to an even broader global audience,” said Jangho SEO, Executive VP of CJ andM’s Content Business Division.
SEO also pointed to the success of titles such as “Marry My Husband” and “No Gain, No Love” on Prime Video as proof of “the universal attraction of our stories”. He added that Prime videos “extensive global reach and strong dedication to multilingual subtitles and dubbing strategies” will make the upcoming titles of CJ Enm “even more accessible and more pleasant to the public in different cultures and languages.”
CJ Enm, who is celebrating its 30th birthday this year, has been an important force in the global expansion of Korean entertainment, with successes, including the Oscar-winning film ‘Parasite’, TV series ‘Queen of Tears’, and the formation of K-POP Group Zerobaseon.
Also present at the signing was David Simonsen, director, Southeast -Asia and Mena, Prime Video.
The Prime Video deal was one of a series of announcements on day 3 of the Waves market that also included the confirmation of “Devi Chowdhurani” as the first Indian film that secured the official Indo-UK co-production status; The launch of “violation”, a film by Dimple Dugar; And a proposed Indian film festival in Nieuw -Zeeland.
Other deals and announcements on the market include film “Khidki Gaon” that lock a post-production and VFX deal with Busan’s Asian Cinema Fund and BroadVision Perspectives (India) and Fabrique D’Apes Group (Europe) that formalize a € 30 million ($ 34 million) co-production agreement. Mark Mertens, COO of FDI Group, and Sriram Chandrasekaran, founder and CEO of BroadVision, signed the deal under Indo-Franch and Indo-Belgian Treaty Frameworks.
Amanda Groom, founder and CEO of the Bridge (VK), and Munjal Shroff, co-founder of Graphiti Studios (India), have a mou inked to develop a series of factual series that explores the colonial history of India. And TV Asahi revealed an extensive “Shin Chan India Year” initiative. The campaign includes the theatrical release of May 9 of “Shin Chan: Our Dinosaur Diary”, followed by a Diwali Festival 2025 premiere of “The Spicy Kasukabe Dancers in India.” Fan Engagement -Events are planned in both Anime India (August) and Mela Mela Japan (September).
The online component of the market was launched in January and attracted 8000 buyers, 4000 sellers, 1500 projects and 3000 planned meetings, according to Prithul Kumar, joint secretary at the Indian Ministry of Information and broadcast. The physical market in Mumbai has done business worth Inr8 billion ($ 95 million), said Kumar. The success of the market has seen that it is extended by one day.
The market is in collaboration with the Federation of Indian Chambers of Commerce and Industry (FICCI).
