Preferred Hotels & Resorts welcomes 14 new members | News
Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 14 new member hotels to its global portfolio between July 1 and September 30, 2025. To celebrate, for a limited time, I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at any of these participating locations. Ranging from a recently transformed beachfront resort on Spain’s famed Costa del Sol to a cultural playground designed for music lovers in the heart of Stockholm, each of these distinctive and independent properties invites travelers to immerse themselves in some of the world’s most special destinations. Highlights include:
• Backstage Hotel Stockholm (Stockholm, Sweden) – Lifestyle Collection: Housed in a redesigned 1880s building, Backstage Hotel Stockholm offers an exciting mix of history, music and design just steps away from the city’s most popular entertainment centers. This creative hideaway features bold interiors, contemporary art and 57 uniquely designed rooms – including the themed ABBA Gold Junior Suite inspired by the iconic Swedish pop group, and a Loft Room made for stargazing. Music lovers and culture vultures will enjoy the Backstage Zone, where international flavors meet a vibrant bar scene with DJ sets, trivia nights and a private karaoke lounge.
• BON Park Hotel at VidantaWorld Nuevo Vallarta (Nayarit, Mexico) – LVX Collection: Tucked along Mexico’s idyllic Pacific coast, adventure seekers can look forward to a seamless blend of luxury, leisure and resort living. This all-encompassing retreat offers everything from lounging on the private beach and poolside cocktails to golf at three world-class golf courses and indulgent spa treatments. Retreat to the 79 stylish suites and lofts in ocean hues and explore an array of dining options and themed nightlife. The property also offers access to the BON Luxury Theme Park, which is scheduled to open in winter 2026 and promises endless fun for all ages.
• Don Carlos Marbella (Marbella, Spain) – LVX Collection: After an extensive transformation and reopening in July 2025, the legendary Don Carlos has been reborn as a new icon of Mediterranean luxury, combining timeless elegance, Andalusian heritage and modern design in an exclusive beachside setting surrounded by lush tropical gardens. This beautiful property offers 284 rooms and suites and 24 residences alongside world-class experiences including Spain’s first Rafa Nadal Tennis Center, a signature Don Carlos spa, vibrant restaurants in four unique locations and exclusive access to luxury beach clubs
. • Paru Boutique Hotel (Passo de Camaragibe, Brazil) – LVX Collection: Nestled among golden sands and lush greenery, Paru Boutique Hotel is an intimate beachside retreat where nature, design and wellness come together in perfect harmony. With just 20 rustic-chic suites and bungalows, this serene hideaway combines minimalist elegance with local charm. Each space is designed to promote a deep connection with the surrounding Brazilian landscape. Guests can enjoy wellness experiences ranging from yoga and meditation to beach cycling, tennis and spa treatments, or opt for local excursions to the area’s natural pools, a manatee sanctuary or scenic flights along the Costa dos Milagres in Alagoas.
• The Sun Rose West Hollywood (West Hollywood, California) – LVX Collection: Following a recent rebranding of the former Pendry West Hollywood, The Sun Rose West Hollywood is where glamor meets contemporary chic in a compelling combination of music, style and urban energy. Located on the legendary Sunset Strip and on the historic grounds of the former House of Blues, this 149-room hotel transforms its iconic past into a bold, culture-driven experience, complete with a world-class music venue, rooftop dining and skyline views. Sleek rooms and expansive suites reflect the coastal tones of the SoCal sky, while a rooftop pool and serene spa invite guests to relax above the hustle and bustle of the city. From star-studded performances to sun-drenched afternoons by the pool, The Sun Rose offers a curated slice of Los Angeles.
“We are thrilled to welcome these 14 extraordinary new members to our global portfolio in the third quarter of 2025,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Their arrival marks a continued evolution of our brand’s promise: celebrating individuality, championing authenticity and curating unforgettable luxury experiences. Each new member adds a distinct voice to our collective story and enriches the journeys of travelers seeking meaningful connection and character.”
Other member properties that joined the Preferred Hotels & Resorts global portfolio between July 1 and September 30, 2025 include:
• Altis Porto Hotel (Porto, Portugal) – LVX Collection
• Bernardus Lodge & Spa (Carmel, California) – Legend Collection
• Hotel Cristoforo Colombo (Milan, Italy) – Lifestyle Collection
• Jungala Park Hotel at VidantaWorld Riviera Maya (Quintana Roo, Mexico) – LVX Collection
• Serras Sevilla (Seville, Spain) – Legend Collection
• The Pridwin Hotel and Cottages (Shelter Island, New York) – LVX Collection
• Trastevere Roma UNA Esperienze (Rome, Italy) – Lifestyle collection
• Vivienda Residence (Riyadh, Saudi Arabia) – LVX Collection
• 27 North (Healdsburg, California) – Lifestyle Collection
Many of these new member hotels are participating in I Prefer Hotel Rewards, the brand’s points-based loyalty program, which serves 6 million travelers worldwide. I Prefer members can join for free and earn points redeemable for cash-value Reward Certificates, Titanium status and other valuable benefits on eligible stays at more than 600 participating hotels and resorts worldwide. Travelers seeking unforgettable, independent hotel experiences are invited to sign up at IPrefer.com/enroll.
For a limited time only, new and existing I Prefer Hotel Rewards members will earn 2,500 bonus points on eligible stays at any of these participating new member properties. Valid on bookings made before December 31, 2025, for stays through March 31, 2026. For more information and to book this special offer, visit IPrefer.com/offer/newest-additions.
Travel advisors and agents can book client stays through GDS using the chain codes “PH” and “PV”. For hotel owners and operators exploring options to stay or become independent, visit www.PreferredHotels.com/Freedom.
