Post Affiliate Pro affiliate tracking: Features, Integrations & Pricing
Affiliate tracking software helps brands manage their affiliate campaigns and entire affiliate programs by keeping tabs on clicks, impressions, conversions, affiliate sales, and any other customer interaction propelled by your affiliate partners.
Here’s our complete rundown of Post Affiliate Pro’s core features, tracking capabilities, integrations, reviews, and pricing. By the end, you’ll know exactly what Post Affiliate Pro offers and we’ll introduce Tapfiliate as an alternative to see how it compares to support your brand’s affiliate marketing goals.
Post Affiliate Pro affiliate tracking tool
Post Affiliate Pro is a cloud-based tool aimed at helping brands, big or small, achieve sales goals and success with their affiliate program via affiliate tracking. The company started as a customer development project in 2004, then quickly pivoted to becoming an online tool for driving sales via affiliate marketing management.
You can use Post Affiliate Pro to track affiliate performance, commission payouts, and customer transaction trends in a user-friendly dashboard. This tool also offers tons of integrations to further streamline your affiliate program.
Post Affiliate Pro features
Let’s walk through everything you can do with Post Affiliate Pro.
Post Affiliate Pro affiliate tracking
Affiliate tracking helps you see each conversion, be it a sale or newsletter signup, or each interaction like a click that a web user has with your brand. Post Affiliate Pro uses a variety of accurate tracking mechanisms to track affiliate actions:
- Cookies (most common, browser and flash)
- Pixel tracking
- IP referrals (in case a cookie isn’t found)
- S2S tracking (for blocked and cleared cookies)
- Impression tracking for individual banners
- Lifetime commissions for each affiliate
- Affiliate coupon tracking
Security-focused brands can leverage Post Affiliate Pro’s S2S tracking as a benefit for fraud prevention.
Promotional materials:
Promotional materials include affiliate links and banners to support brands in marketing their products to customers via affiliates. Post Affiliate Pro offers a wide range of website ad banners, including PDF, Peel, text link, HTML, image, Lightbox, and rotating banners.
Banners cover the visual appeal your potential customers seek, but the real meat of the promotion is the promotional content. Post Affiliate Pro offers coupon codes in multiple formats that you can export and import to your shop software. You can also create “smartlinks” for your affiliates to share with customers with ease, though they come at an extra cost for smaller-tier plans.
Automation:
Post Affiliate Pro helps you streamline your affiliate marketing campaigns by automating repetitive actions. The platform helps you automate bonuses once your affiliates reach predetermined performance goals. You can also automate report generation and subsequently send them to individual affiliates on a set schedule.
Reports and analytics
You can access a few different reporting templates through Post Affiliate Pro:
- Quick report: Real-time look at KPIs, including clicks, impressions, commissions, and more
- Audit log: Displays internal activity from your team in accessing your affiliate program via log files
- Online users: Shows how many users are logged into your program in real-time and where they’re located (merchants and affiliates)
- Top URLS: Reveals top-performing URLs to help affiliates improve their strategy
- Top affiliates: List of affiliates by performance, with rankable criteria like commissions and impressions
- Map overlay: Geographical reports to help brands see where their program is performing best
- Trend report: Shows transaction trends by date, affiliate, campaign, and status
Post Affiliate Pro affiliate management
An affiliate program might have 5 or 10,000 affiliates. Affiliate management helps you keep track of those relationships, communications, and the individual performance of each affiliate. Post Affiliate Pro helps you see lifetime commissions and ROI details for each of your partners to help you inform an effective strategy to optimize your campaigns.
Post Affiliate Pro integrations
Post Affiliate Pro offers its 234 integrations to all clients, no matter the tier. Users particularly enjoy the diverse WordPress plug-ins and competent customer support when it comes to setting up integrations. Other useful integrations include payment processors like Google Wallet and PayPal, marketing tools like MailChimp, and ecommerce platforms like Eventbrite, Shopify, and WooCommerce.
Any downsides? While Post Affiliate Pro boasts a comprehensive list of integrations, Brandy H, an affiliate program manager laments the lack of a Zapier (automation) integration:
I dislike there isn’t an ability to integrate with Zapier. I had to rework my onboarding process and actually don’t use Post Affiliate Pro’s application page due to the limited integration.
Post Affiliate Pro pricing
Post Affiliate Pro has three subscription models to choose from, depending on the size of your affiliate program and the number of conversions and events you’d like to track. A nice perk? Each plan offers unlimited affiliates, lifetime support, advanced reporting, and up to 210 useful integrations.
Here’s a quick summary of each plan’s key features:
- Pro: From $129/month, up to 1 million tracking requests, basic affiliate program
- Ultimate: From $249/month, up to 6 million tracking requests, custom tracking codes, auto-approved affiliates, more elaborate affiliate program
- Network: From $599/month, up to 20 million tracking requests, audit log, merchant accounts, smartlinks, free branding, for businesses wanting to create an affiliate network
Let’s say you want to leverage the audit log benefit of the network tier but your budget doesn’t justify the plan’s other features. Post Affiliate Pro allows you to add on certain features to a lower-tier plan. In this case, both pro and ultimate members can add on audit logs for an extra $27 per month.
Post Affiliate Pro customers
Post Affiliate Pro has over 25,000 customers in a wide range of niches like education, travel, and finance. One notable client is True Blue Life Insurance, an Arizona-based insurance firm.
Other clients include Simply Fun Families, a children’s educational games retailer, Lindi Skin, a specialist skincare brand for cancer patients, and Findex, who provides financial advisory and accounting services.
Post Affiliate Pro customer support
Post Affiliate Pro offers a few avenues for customer support, all accessible 24/7. The platform’s Support Portal has a searchable knowledge base of articles to help you answer common questions. They also offer a live-chat function on their website, along with access to the company’s Messenger, Whatsapp, and a detailed contact form delivered via email.
Post Affiliate Pro reviews
G2 displays a majority-positive roster of customer reviews and user ratings for Post Affiliate Pro, with 98/130 reviews with 5 stars, and 28/130 with 4 stars. The review site only has 4/130 reviews with 3 stars or less, amounting to less than 3% of total reviews. Positive reviews highlight Post Affiliate Pro’s affiliate tracking, customer support, advanced automation, and reporting. Negative reviews propose updates to onboarding materials, improvements for a more intuitive interface, and streamlining an overwhelming list of features.
Capterra shows a similar sway toward positive reviews, with an average 4.6/5-star rating. Reviewers concur in approval for Post Affiliate Pro’s strong customer service and robust tracking features, along with the platform’s smooth affiliate management capabilities and flexible payout options. Points of criticism included the expensive price tag and steep learning curve to fully leverage Post Affiliate Pro’s wide range of features.
How you can choose an affiliate tracking software
1. Identify your needs
Are you looking to launch a new affiliate program? Or maybe you want to grow your program into a more lucrative business model. Think about your ideal goal for purchasing affiliate software. Then, get more specific and identify existing pain points. Maybe your commission rates are uniform, and you need something more flexible. Or you want to assess conversion rates and inform your affiliate strategy accordingly.
Finally, consider your team’s needs like members who need to access the program, technical knowledge to toggle different settings, and whether you want a dedicated affiliate manager as a service.
2. Research
Don’t narrow down your search to just one affiliate marketing platform. The industry is rich with contenders for you to assess. Research company reputations and expertise, partnerships, case studies, reviews, and alternatives to paint a full picture.
3. Compare features
Have a list of your brand’s affiliate program needs handy for this step. You’re going to cross-reference them with the features of every affiliate tracking tool you’re considering.
Some features to look out for include tracking capabilities, affiliate commission structures, coupon codes, link attribution, promotional materials, and affiliate management. Consider your high-priority features and see which companies offer them, and how much they charge for them.
4. Consider the user experience
The platform won’t help your affiliate revenue if your team can’t make use of its features. Look for reviews about the platform’s user interface and ease of use.
5. Check for integration capabilities
You might have an existing workflow that leverages tools like Zapier, MailChimp, and Shopify in your affiliate marketing business. Make sure your software contenders offer integrations to those tools so you can grow your affiliate program easily.
6. Evaluate pricing plans
Shop around and compare pricing, paying special attention to the features included and which are most important for your bottom line.
7. Try before you buy
The best affiliate softwares offer a free or discounted trial period to show you the platform’s value to your affiliate marketing program. Try out a few to see which feels the most intuitive.
8. Assess security measures
Affiliate fraud is becoming more rampant, with fake traffic sources, bogus clicks, and compromised data. One way to protect your brand’s data, affiliate income, and reputation is by picking an affiliate software with GDPR compliance and data encryption.
9. Explore Customer Support
Did you notice any affiliate marketing tool reviews citing delays in receiving assistance or incompetent support staff? This is a huge red flag. The latest tech won’t be intuitive for every member of your team, so you need the comfort of responsive customer support. What if the system freezes and your commission payout is too low? A delay in customer service could impact your relationship with affiliates, for example.
Look at each company’s customer support access options. You should be able to access support via instant chat and email. Plus, peruse reviews for experiences with customer support.
Tapfiliate affiliate tracking software: A flexible Post Affiliate Pro alternative
Post Affiliate Pro offers impressive features and tracking capabilities for your affiliate program. But you might crave more automation potential, custom integrations, affordable pricing, and partner recruitment functions. Tapfiliate fills in those gaps and proves a worthy alternative to Post Affiliate Pro.
Tapfiliate is a versatile alternative to Post Affiliate Pro that handles all aspects of affiliate program management all in one place.
Reporting in real-time
Curious about commissions, affiliate signups, and clicks? Or perhaps conversions across different devices or affiliate channels? You can see it all on Tapfiliate’s real-time affiliate dashboard, which displays stats for batch orders, one-off sales, and any purchased items in general.
We capture conversions in real time via affiliate link tracking and coupon code tracking. Then, we visualize the data for you in accessible reports including date, affiliate, country, assets and more that you can use to assess progress over time or compare against your conversion goals.
You can also use these powerful filtration capabilities to create custom reports based on at any time, including pending versus approved or disapproved conversions. Finally, while graphs and visuals make it easier for your team to digest information, you can even export our raw data into Excel format.
Integrations
Tapfiliate offers 35+ integrations, including Shopify, WooCommerce, Squarespace, Teachable, and PayPal. But if you don’t see an ideal integration listed on our page, you can likely create a custom integration using our Generic JavaScript Integration Guide or REST API Integration guide.
On top of that, Tapfiliate offers the coveted Zapier integration, which opens doors to automation and efficiency potential.
Affiliate recruitment:
Your best promoters are the people who use your product every day and love it. That’s why Tapfiliate’s Referral Program offers brands automated invitations to encourage existing customers to affiliates. Utilize the power of word of mouth, as you leverage your happy customers’ existing connections to drive more sales.
Don’t worry if your customers are new to the affiliate game. Our clean user interface and responsive customer support will make onboarding seamless. You can find easy ways to reach your target audience via referral codes..
Access to a partner network
Tapfiliate clients under all three subscription tiers enjoy the ability to gain access to the Admitad Partner Network. The network places your brand’s affiliate materials and details in front of a roster of 100,000 affiliate partners, many of whom can choose to start promoting your brand immediately.
Flexible Commissions
Tapfiliate helps you offer custom commission rates to each affiliate, including recurring, fixed or lifetime commissions, along with percentage-based rewards and bonuses for meeting specific performance goals. Do you have any inventory items in overstock? You can even offer SKU-specific commission rates for certain products that you can customize at any time. Hello, affiliate engagement!
Automation
Tapfiliate’s automations include triggers for affiliate events and notifications, auto-approved affiliates, automatic dispute handling, and automated workflows. Our Zapier integration provides even more potential for automation, since it helps you create custom workflows with hundreds of other apps and set up triggers and webhooks.
Managing an affiliate program is no easy feat. From sending out emails and recruiting affiliates to customizing commissions, little tasks can quickly eat up an entire day for your marketing manager.
Pricing:
- Essentials: $89/month. This plan encompasses the essential elements to initiate and maintain a productive affiliate program.
- Pro: $149/month. Gain access to sophisticated features and abilities that provide additional tools to enhance and expand your affiliate network.
- Enterprise: Custom pricing, premium support, unlimited tracking, and custom verbiage
Try Tapfiliate out for yourself with a 👉 free 14-day trial.
Customer Support:
We pride ourselves on adding a human element to our affiliate software, which is why customer service is so important to Tapfiliate. It shows in our consistently high-ranking customer satisfaction scores, including an average of 92% on Intercom user ratings and 4.4-star rating on Capterra.
Tapfiliate has a live chat function on its website with affiliate marketing specialists on staff to support more in-depth inquiries, and we offer support via Facebook chat and Twitter. Our knowledge base also features articles covering common questions, while enterprise clients have access to more premium support. Still, all clients can enjoy 24/7 access to customer support from our skilled technicians and affiliate experts.
Post Affiliate Pro affiliate management vs Tapfiliate affiliate management
Pricing:
Tapfiliate’s pricing is generally more affordable than Post Affiliate Pro’s. Tapfiliate’s Essential plan starts at $89 per month, making it a great starting point for a new affiliate business. To compare, Post Affiliate Pro’s first tier starts at $129 per month.
Tracking:
Both Post Affiliate Pro and Tapfiliate offer robust and accurate tracking features, ranging from the traditional cookie method to backup methods like IP referrals and link tracking. Tapfiliate also shows you tracking data based on geography, affiliate, date, and product.
But what sets Tapfiliate apart from Post Affiliate Pro is its Zapier integration, which helps brands build customizable workflows to streamline affiliate marketing efforts via triggered emails and webhooks. This makes affiliate tracking and management a whole lot easier.
Affiliate program management:
Tapfiliate generally has better reviews than Post Affiliate Pro when it comes to user interface and experience, which improves the ease with which you can conduct your affiliate management tasks. On top of this, Tapfiliate stands apart from Post Affiliate Pro with its fully automated referral program, helping brands invite customers to become affiliates with ease. Post Affiliate Pro does offer referral tracking via API, but lacks the comprehensiveness and automated ease of Tapfiliate’s Referral Program.
Both Post Affiliate Pro and Tapfiliate offer reporting capabilities to help you see conversions, trends, and points for improvement. Still, Tapfiliate’s real-time performance tracking and personalized affiliate dashboard and experience make it a more comprehensive platform for affiliate program management.
Support:
Both Tapfiliate and Post Affiliate Pro provide solid 24/7 customer support. Tapfiliate features a live chat function, social media support via Facebook chat and Twitter, and a wealth of articles in its knowledge base. Similarly, Post Affiliate Pro offers a searchable knowledge base, live chat, and multi-channel support, including Messenger and Whatsapp.
Reviews:
Both platforms share an approximate 4.5-star rating on Capterra, while Post Affiliate Pro scores slightly higher on G2. Reviews generally applaud both platforms for robust tracking features, helpful customer support, and useful features. Tapfiliate gets a few more points on the review sites for an intuitive dashboard and user-friendly UI. Try our our dashboard for yourself with a 14-day free trial.
FAQs about Post Affiliate Pro Affiliate Tracking Software
What is Post Affiliate Pro?
Post Affiliate Pro is a cloud-based affiliate management software with great tracking capabilities, reporting functions, promotional materials, and affiliate management features.
What are the limitations of Post Affiliate Pro?
Post Affiliate Pro is relatively expensive compared to other affiliate marketing software on the market. Some reviewers also cite issues with the user interface, meaning Post Affiliate Pro could make a few UX updates to the platform. On top of that, the tool doesn’t include a Zapier integration for existing automated workflows.
Who are Post Affiliate Pro’s competitors?
Post Affiliate Pro offers affiliate marketing software. Their competitors include Tapfiliate, Refersion, PartnerStack, Impact, and Tune.
- Tapfiliate: Effectively manage your affiliate programs with a variety of tools and features, including real-time conversion tracking, flexible commissions, custom integrations, automated workflows, and access to the Admitad Partner Network with over 100,000 potential affiliates.
- Refersion: This affiliate marketing solution helps businesses discover new affiliates, track key metrics, and manage affiliate and influencer partners in one database.
- PartnerStack: This affiliate management platform offers partner recruitment capabilities along with lead routing, custom deals, revenue attribution, and branded emails.
- Impact: Both brands and affiliates can use Impact’s affiliate marketing solution to discover new partnerships, track affiliate income, and inform their strategies.
- Tune: This SaaS platform offers a unified dashboard for brand advertisers and affiliate networks to manage affiliate partnerships.
Looking for different alternatives to Post Affiliate Pro? Take a look at our alternatives.
Start tracking affiliate sales today with Tapfiliate’s 👉 14-day trial
