Picsart now allows creators to ‘hire’ AI assistants through agent marketplace

AI-powered design platform Picsart is launching an AI agent marketplace, allowing creators to “hire” AI assistants to help them with specific tasks, such as resizing and remixing social content, or editing product photos on Shopify.

With over 130 million global users skewing Generation Z, Picsart is like a more advanced Canva for social media managers and content creators. The company achieved unicorn status during the 2021 creative economy boom, but has remained relevant by ramping up its AI-powered products to serve today’s market.

The timing is good for Picsart to launch such a marketplace as viral projects like OpenClaw have fueled industry demand for agentic AI chatbots that can fulfill requests like a personal assistant.

“Creators are stuck as the administrator of every workflow – the one who does and doesn’t decide,” said Hovhannes Avoyan, founder and CEO of Picsart, in a statement. “Our agents change that relationship: you set the direction, the agent builds a plan using real data, you approve it, and it gets executed.

Picsart says it will introduce more specialized agents every week, but to start, creators can work with four different agents: Flair, Resize Pro, Remix, and Swap.

Perhaps the most advanced of the bunch, the Flair Agent integrates with Shopify to act as an assistant for online store owners. The agent analyzes market trends to make recommendations on how a store can be improved, for example by suggesting editing product photos to look more cohesive. In a future update, Flair will be able to A/B test and identify underperforming products to proactively make recommendations on how a creator can improve their sales.

The Resize Pro agent can resize images and videos to the recommended sizes across platforms, but uses AI to generatively expand the frame if the original media is not conducive to a certain size. The AI ​​will presumably ensure that resized images look as if they were deliberately composed and not just haphazardly cropped.

The Remix agent invites the creator to describe a style, such as “vintage film”, “watercolor” or “cyberpunk” and edit an existing photo library to fit that theme, while the agent feature allows users to change the backgrounds of photos in bulk.

For an agent like Flair, who would have to work asynchronously behind the scenes to analyze store data, it will be especially useful that users can chat with these agents on WhatsApp or Telegram. Picsart integrates specifically with those apps, as their APIs allow companies to set up AI chatbots; but as more platforms add similar tools, functionality can be expanded.

“As agents expand to messaging apps that creators already use, that conversation is happening everywhere: at your desk or from the subway,” Avoyan adds.

In some cases, AI agents can prove problematic, as any LLM-based software has the potential to hallucinate and potentially take actions the creator did not intend. But Picsart allows users to set “autonomy levels” for agents like Flair, which include the ability to require creator approval before taking action. These agents should also be less vulnerable to quick injection attacks than more public-facing agents, assuming Picsart doesn’t roll out agents that interact more directly with customers or the Internet in general.

Like many AI tools, Picsart offers a free plan with just a few AI credits per week, but users can get significantly more capacity if they pay for premium subscriptions, which start at around $10 per month if billed annually. If you want to use an AI agent, you will probably need a paid subscription.