Personalized experiences can increase hotel revenue in APAC by 30%, says Ireckonu | News
New data on personalization trends in the Asia Pacific hospitality industry shows that 70% of travelers in the region would pay up to 30% for an upgrade tailored to their needs. The same research shows that 68% of APAC travelers would spend extra for personalized experiences, indicating a significant opportunity for hotels to increase revenue through personalization and drive long-term guest loyalty.
However, personalization goes far beyond just points programs or accommodating simple dietary requests. It requires strong data foundations and compliance with regional regulations, which are becoming increasingly strict.
Furthermore, a recent study led by h2c GmbH and sponsored by Ireckonu, the leading provider of middleware and customer data platforms for the hospitality sector, found that only 22% of hotel chains have a centralized data structure, which is essential to support AI and automation tools. Additionally, only 21% of hotels use a centralized content or data platform to maintain consistency across departments. This highlights the urgent need for robust data solutions to unlock the full potential of personalization.
“Asia Pacific’s increasingly mobile travelers, younger generations and high-value customers expect tailored communications from hotel brands based on their registered preferences, previous stays or experiences. If they try to reach them with inconsistent messages, brands are missing out,” said Sam Samsudi, Director of Business Development at Ireckonu.
“Our goal at Ireckonu is to help hotels differentiate themselves and capture greater market share than OTAs by giving them better visibility to their guests. By using Ireckonu, brands are equipped to deliver a personalized experience and engage customers at the right time with the right message,” he added.
Ireckonu’s middleware and guest data platform enables hotel brands to unify, localize and activate guest data in compliance with regional laws. This enables hoteliers to deliver consistent, memorable experiences, enhance loyalty programs and generate additional revenue for all properties.
“Personalization is no longer optional; it is a key driver of profitability. By connecting the dots between data, compliance and guest experience, APAC hoteliers can lead the next wave of growth in the hospitality industry,” concludes Samsudi.
Double-digit growth in the next three years
Ireckonu, which opened its first office in the region (Singapore) in January 2025, expects to achieve double-digit growth in the Asia-Pacific market over the next three years. APAC’s large population, increasingly digitally savvy travelers and growing number of hotels make it an extremely attractive market for business expansion.
The company has been active in the APAC region for several years and maintains long-term partnerships with Mandarin Oriental Hotel Group (since 2015), Okura Hotels & Resorts and EVT Hotels & Resorts. With a global sales, customer success and support team, Ireckonu is strengthening its long-term commitment to the region.
Ireckonu will be present at No Vacancy Asia from November 18 to 19.
