Omni Hotels & Resorts Announces Exclusive Lifestyle Partnership with Peter Millar | News
Omni Hotels & Resorts today announced an exclusive lifestyle partnership with Peter Millar, the renowned luxury lifestyle brand known for its classic American style and exceptional craftsmanship. The collaboration marks a milestone for both brands and represents Omni Hotels & Resorts’ first brand-wide designer collaboration and Peter Millar’s first venture into hospitality.
“This partnership reflects the exciting union of two brands built on the foundations of heritage, quality and timeless style,” said Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts. “Together we bring new inspiration to the guest experience, based on our shared commitment to thoughtful design, refined comfort and authentic hospitality.”
“We are very excited to partner with Omni, which we saw as a natural fit from the beginning based on our shared values and aesthetics. It is a great opportunity to express our brand vision beyond our normal scope, and to grow our impact in our home city of Raleigh,” said Paul Nugent, Chief Marketing Officer at Peter Millar.
Rooted in a mutual commitment to an elevated, authentic spirit, Omni Hotels & Resorts and Peter Millar are redefining how luxury lifestyle and hospitality intersect through custom branded suites at Omni La Costa Resort & Spa in Carlsbad, California, and Omni PGA Frisco Resort & Spa in Frisco, Texas. Debuting in April 2026, the Peter Millar Suites will transport guests to a world of refined design and elevated comfort, inspired by the clothing brand’s signature aesthetic.
Each suite will feature bespoke design elements that reflect Peter Millar’s distinct sensibility, including exclusive cashmere blankets inspired by the brand’s early sweater designs, a bespoke felt pool table with a signature plaid print, Phillip Jefferies’ Rivets wall covering with chrome accents as a nod to denim hardware, branded bathrobes and golf bags, putting greens and a transparent turntable and speaker paired with albums and curated playlists inspired by the brand. Ratio Eight coffee machines will feature a special Peter Millar blend from Black & White Coffee Roasters, which brings together two Raleigh brands and delivers pour-over quality at the touch of a button. Layered textures, custom finishes and a neutral palette evoke understated luxury, with Omni La Costa’s design drawing influences from coastal California and Omni PGA Frisco blending the contemporary elegance of Texas.
“The Peter Millar Suites are designed to immerse guests in an experience that celebrates the brand’s refined details and craftsmanship,” said Laura McKoy, Chief Creative Officer at Omni Hotels & Resorts. “Every texture, material and detail has been carefully chosen to reflect a sense of timeless style and authentic luxury, creating moments that feel both elevated and effortlessly inviting.”
The partnership goes beyond lodging and also introduces the first-ever Peter Millar Coffee Shop at the upcoming Omni Raleigh Hotel, with offerings from Black & White Coffee Roasters, a local favorite. A bespoke Peter Millar medium-dark roast blend provides balanced notes of mixed berries and chocolate. The coffee shop will open in late 2028 and will serve as a natural extension of the Peter Millar brand in the city where it was founded.
“Working with Omni has been a wonderful creative exploration for our team. We always look to the world around us for inspiration and have a real passion for hospitality, food and drink,” said Jason Cater, Chief Creative Officer at Peter Millar. “This collaboration has given us an exciting new avenue to express the classic aesthetic and commitment to craftsmanship that have always defined our designs.”
From signature suites to a new coffee concept, this new collaboration brings Peter Millar’s signature style to Omni’s legendary hospitality and sets a new standard for design-driven guest experiences. For more information about the collaboration, please visit:
https://www.omnihotels.com/campaigns/peter-millar
