Norse Atlantic ASA appoints Eivind Roald as new president and CEO | News
The Board of Directors of Norwegian Atlantic ASA has appointed Eivind Roald as the Group’s new President and Chief Executive Officersuccessor to founder and CEO Bjørn Tore Larsen. Roald will take on the role with immediate effect.
Eivind Roald brings more than 30 years of executive leadership experience in aviation, technology and commercial transformation. His background includes serving as Managing Director of Hewlett-Packard, Executive Vice President and Chief Commercial Officer at SAS, and CEO of QNTM Group.
Roald has extensive knowledge of the aviation industry and played a key role in SAS’s commercial turnaround, where he was instrumental in repositioning the company and strengthening its competitive performance.
In recent years, he served as CEO of CRST Advisory, where he advised companies and senior executives on turnaround and commercial transformation, with a focus on harnessing the power of AI and technology.
“I am grateful to the board and founder Bjørn Tore Larsen for the trust they have placed in me. I look forward to continuing the exciting journey that has already begun,” says Eivind Roald. “Norse occupies a unique position with a modern fleet, an attractive product and a balanced business model with long-term charters and attractive own scheduled flights.”
Bjørn Tore Larsen, founder of Norse, expresses great confidence in the appointment:
“I am pleased to welcome such an experienced leader to continue the work we have started at Norse. Anyone who has followed the development of SAS knows the extraordinary impact Eivind had as commercial director. We have been looking for someone who understands the aviation industry, knows how to commercialize businesses and who offers technological insight, combined with the ability to be a strong team leader and builder. We have found exactly that in Eivind Roald.”
Bjørn Tore Larsen plans to continue supporting the company and the new CEO from an active role as Chairman of the Board of Directors of Norse Atlantic ASA.
Under Larsen’s leadership, Norse Atlantic Airways has grown into a global challenger in affordable premium long-haul travel, with one of the world’s most modern and fuel-efficient Dreamliner fleets. The company currently flies between major European cities and destinations in the United States, South Africa and Asia.
