New Jersey is ready to become a new hotspot with celebrities thanks to the presence of Netflix

Hollywood, New York City, Miami, Aspen. If you think of hotspots where you might have an unexpected perception of celebrities, those cities are usually at the top of the list. But fairly quickly there can be a competition: Monmouth County, NJ.

Thanks to the new investment of Netflix of $ 1 billion to transform the previously closed 292 -hectare former Fort Monmouth US Army Base into the production of the east coast production, it is about to warm up the Jersey Shore. Not only will more celebrities work in the film and TV facility, but companies (including real estate) will be about to get a star boost in the area.

“If someone who lived, worked and performed a family here in Monmouth County, I can tell you firsthand that there has already been an increase in interest since the Netflix Studios announcement,” ” Teresa MinnickA broker at Christie’s International Real Estate Group and Director of Sales for the Atlantic Club Residences, a chic new luxury development in Long Branch, NJ, says REALTOR.COM®.

Although the new Netflix studios will only be completed in 2028, the surrounding Hubbub leads some progressive buyers, including celebrities, now exploding the area to real estate shop.

“I have never had celebrities, and I have had three in the last five weeks,” Aleksander PritskerCEO of Team Blackstar at Exp Realty, said recently “The Bro -Show“Podcast.” They come in and scop, they look, they see what there is. “

In other words, the presence of Netflix is ​​ready to reform the entire demography of the Jersey Shore, including adding more star power.

How the Netflix studios landed in New Jersey

Unknown to many, New Jersey was actually the birthplace of the film industry. As such, Netflix is ​​set up in the neighborhood of the Jersey Shore logical.

It doesn’t hurt either Netflix’s Co-CEO Ted Sarandon Comes from Monmouth CountyBorn near the soon-to-replaced production studios, which include 12 top-of-the-line sounds a total of more than 500,000 square feet. The topography of the area was clearly a different sales argument, because film locations can shift from the beach to the mountains within a 90 -minute ride.

“The Netflix studio in Fort Monmouth further solves New Jersey’s reputation as a world leader in film and television production and pulls some of the world’s best filmmakers and makers to the state,” Gov. said. Phil Murphy by the Netflix Studios pioneering celebration on May 13, 2025.

The decision to make the new home of New Jersey Netflix may also have emerged from the nearly $ 387 million Pursuant to tax credits Admitted to the project by the New Jersey Economic Development Authority Board in December 2024. What is more, New Jersey offers some of the best in the country Tax credits for film production (30% to 35%)Including an extra 2% to 4% in “diversity bonuses”.

“We are grateful to Netflix for choosing New Jersey as his new house on the east coast – and for committing an investment that will feed economic growth, generate thousands of new jobs and bring more customers to our local companies,” said Murphy.

Especially when some of those “customers” will be directly movie stars.

Cities near the Netflix project will change – Forever

Although there have always been celebrities with strong ties between New Jersey, including Bruce Springsteen And Jon Bon JoviThe appearance of controversial actors probably happens more often as filming starts in the vicinity of the Netflix studios.

While the sounds themselves overstrain the cities of Eatontown and Oceanport – both areas are ready for expansion – brokers in Monmouth County expect that other villages in the vicinity of the nearby popularity also experience the incoming crowd.

“Beyond Eatontown, Oceanport, Tinton Falls and Shrewsbury, I expect that Long Branch and Asbury Park will attract attention, thanks to their lively nightlife, eating scenes and the proximity of the coast,” Melissa DesantisBroker Associate at Real Brokerage, says Realtor.com.

“Monmouth County has long been a home for celebrities and musicians – I have seen that trend on for decades,” says Minnick. “Towns such as Red Bank, Linncroft, Rumson, Long Branch and Asbury Park remain at the top of the list of high -profile buyers.”

In addition to luring celebrities to these areas, this Netflix intake probably has a broad wrinkle effect in the local economy.

“There will be new jobs and an increased demand for suppliers that support film and television production,” says Desantis. “Caterers, permanent manufacturers, florists, drivers, salons, gyms, dry cleaners-in being anyone who can meet the rapid needs of productions positioned as the studios rise.”

Minnick thinks there will also be more restaurants, cafés and boutique hotels that meet an international, creative community.

“It will offer new opportunities for local companies and services, from fitness and wellness centers to stores, many of which are owned by families such as mine who have been part of this community for generations,” she says.

However, Desantis warns that local governments may have to give priority to traffic flow and upgrades of infrastructure to handle the higher activity.

To buy or not to buy, and where – that is the question

Although it is still a bit early for a full wave of buyers of celebrities, brokers in the area expect that growing interest as the Netflix Studios project progresses. And the type of home that is most wanted, still has to be determined.

“Many will probably be looking for short -term, fully furnished homes that live turnkey, privacy and hotel style facilities, as well as useful access to New York City,” says Desantis. “We may also see production teams and talent that reserve short -term rental near the studios.”

Expensive new developments are also being built, including The Atlantic Club Residences In a long branch and the Lido Asbury ParkA luxury building on the beach that will be completed in 2027. These apartments will probably attract celebrities who are looking for luxury living and facilities, while they are still close enough for the Netflix studios.

In the meantime, things can become interesting if the inventory catches up with the Netflix golf.

“There will be people who walk up, such as celebrities and a high net [worth] People will rise and knock on the door and say: ‘I love your fate, I will give you 30% more for it, just leave’, “Projected Pritsker on” The Brove “Podcast.

The celebrities of the Jersey Cities can call home soon

So, where will celebrities be looking to buy or rent as soon as the Netflix studios open? It depends on the priorities of the individual. However, different cities will probably benefit, each appeals to a certain type of buyer. Here is the breakdown:

• Long Branch and Asbury Park: Expect that these hotspots will be for the celebrity scene, according to Desantis: “Their lively nightlife, living on the ocean and thriving art and cultural communities create the perfect mix of energy and style.”
• Rumson, Fair Haven, Little Silver and Red Bank: “These prestigious cities offer excellent schools, a strong sense of community and easy access to the studios, making them attractive for managers looking for a permanent stay,” says Desantis.
• Colts Neck, Holmdel and Middletown: According to Desantis, these areas are known for vast houses, generous area and top schools. They offer luxury in the suburbs with reasonable living work traffic.
• Oceanport and Eatontown: “Right next to the Netflix campus, these cities will be a lot of demand for buyers who appreciate the proximity of the studios and the future growth potential,” says Desantis.

The bottom line is that characteristic values ​​are probably getting closer, it comes at “Go Time” in the studio.

“As Realtors® we encourage buyers to act now before an increase in demand stimulates prices even higher,” says Desantis. For example, she recently represented a buyer of a town hall in Oceanport who paid $ 60,000 about the asking price, convinced that the value of the property will grow as the Netflix development offers new energy and opportunities in the area.

“Each of these communities offers something unique, but together they reflect why Monmouth County has always been a place and will remain where people want to live, work and raise their families,” says Minnick. “When I speak to buyers and even local entrepreneurs, there is a common theme. They see MONMouth County as a place where you can enjoy a small city community, coastal living and now a connection with a creative hub of world class.”