Netflix reveals the impact report for Thailand
It has been less than a decade since Netflix first became available in Thailand and only six years since it made its Thai -based production debut with the drama series “The Stranded”, but, as it revealed in his very first impact report on Wednesday, the streamer has clearly just started in the country.
The report, “Netflix in Thailand: support for the future of local stories”, was unveiled during a press event at the 515 Victory Event Space in Bangkok with Thai government officials, filmmakers, press members and Netflix leaders present.
Netflix invested $ 200 million in Thai-based productions, which resulted in 20 films and series and employed 13,500 cast and crew at all levels of the creative industry between 2021 and 2024, according to the report, which also pointed out that the streamer regularly had a part of the license slave.
The Slate from 2025 consists of nine local originals, including six films (“Ziam”, the newly released “Gold Rush Gang” and upcoming “Same Day with Somey”) and Three Series (“Dalah: Death and Flowers”, “Mad Unicorn” and the coming second season of “The Lovers”).
“With a dedicated team in Bangkok we are deeply rooted in the creative community of Thailand. Our productions go beyond the beautiful locations of Thailand to use the artistry and the authenticity of local stories. We work together with exciting local makers to tell stories that they cannot tell anything else in the Southstoste, says Malobika Banerji says the content of the content of the content of the content of the content, says the content of the content in the southeaste. Show how the investment of Netflix contributes to the creative economy of Thailand – emphasizing the size of our support and its impact on creating jobs, building opportunities and expanding local opportunities, “Banerji continued.
After the disclosure of the report, a panel that was further investigated was held the dedication of Netflix to Thai productions with Ruben Hattari, director of Netflix of Global Affairs in Southeast Asia; Pabda Yoon, producer and writer of Netflix’s film “Bangkok Breaking: Heaven and Hell” and series “Dalah: Death and the Flowers;” and participate in Chakrit Pichyangkul, executive director and Creative Economy Agency (CEA).
Hattari said that Netflix focused on authentic Thai content to reflect the community and culture, not only because of the Thai public, but also the international audience that also looks at the programming. In fact, more than 15 Thai originals have landed in the worldwide top 10 non-English list of the streamer.
Although horror is a huge attraction for the Thai audience, other popular genres in Thailand Comedy Drama and BL (Boys’ Love) projects, Yoon said. Hattari added that “one of the wonderful things about Netflix is that we are available in more than 190 countries, and we have more than 300 million members and not two members enjoy the same taste, so if you think to bring content to our service, we want to ensure that we have different content.” So far, that broad thinking and the implementation of projects De Streamer has clearly served very well.
“We have seen a growing appreciation for local content, not only in domestic markets, but also in other countries,” said Hattari during the panel. “On our service alone, about more than 750 million hours were spent looking at Thai content. Hopefully that number will continue to grow and we can only do that through the beautiful partnerships.”
Those partnerships come from the generous government stimuli of the country, but also through partnerships with other companies, such as the Creative Economy Agency that also invests in talent and emerging technologies. “Through the CEA content lab we feed local talent and feed the growth of the creative industries of Thailand,” says Pichyangkul. “In collaboration with Netflix’s Fund for Creative Equity, we enable emerging makers in cities outside of Bangkok, so that they are equipped with skills, promoting inclusion and the ambition of Thailand to increase 20 million people by 2027.”
The panel members also agreed that local authenticity can only be achieved by both understanding and an active part of the creative landscape at the local level. “We want to understand the local nuances and we want to understand the local taste and preference and we can only do that if we have a strong local team,” Hattari said. “We do that by having people here who are on the spot who are really deeply rooted in the film industry that really understands all tastes and also understand the partners.” Moreover, he said that working in the local ecosystem can also help them maintain the authenticity in their productions now and in the future.
Netflix also has a major impact on local tourism. The report indeed emphasized that productions are not only aimed at metropolitan centers such as Bangkok, but also less well -known areas of Thailand, who helped tourism in those spaces. The “Master of the House” series of 2024, for example, was filmed in Chateau de Khaoyai in Nakhon Ratchasima, the third largest city in the country, while the film “Analog Squad” from 2023 filmed in Bergen and beaches in the south in Phang NGA.
