Netflix, Brazilian tourist board Embatur Ally to promote Brazil

Rio de Janeiro – Netflix and Embratur, the Brazilian tourist board, announced a cooperation agreement on Friday that was aimed at stimulating tourism by Brazilian audiovisual productions, so that a model could be used in other countries.

Echthuir -President Marcelo Freixo and Netflix Director of Public Policy for Brazil Mariana Polidorio announced the deal during a panel on RIO2C, the largest creativity event in Latin -America that runs in Rio on 27 May to 1 June. The panel also counted on Fernanda Souza, host of Netflix-hit reality show “Stranded with my Moil-in-Law.”

The partnership marks a bet on the power and institutions of Brazilian stories to attract tourists from all over the world.

Inspired by the Success of SoVflix’s biggest plays in Countries Such as France and Spain, the initiative take in a promotional video which plays on the tourist potential of settings from productions that have captivated global audiences – Such asborest, “” Blind Brazil, “With Seasons Shot at Destinations Such As Trancoso, Bahia, and Bom Jardim da Serra, Santa Catarina, Nd” Sintonia “, who emphasize the urban landscapes of the edge of São Paulo.

“Audiovisual content is a powerful tool and an important asset for the promotion of tourism. Many people choose their travel destinations based on a film or series they have viewed. Brazilian content and talent are recognized worldwide for their quality, they carry our cultural identity, and they continue to win the whole world.

The collaboration also includes the launch of a travel guide with routes and tourist experiences inspired by best performing Netflix titles with strong local and global engagement titles that reflect the most important cultural assets that Emburatur wants to promote. The guide will be released later this year and will emphasize the natural and cultural sources that are promoted by Embluratur.

“We are committed to Brazil in the long term. We know that the stories we tell help project the country to the world and have a direct impact on the local economy, Brazilian culture and tourism – both for domestic and international public,” Polidorio said.