NBCUIVERSAL STRIKES DEAL to sell fresh ads for two cycles
NBCUIversal separates with many of its cable networks, but the company will continue to sell all the commercials that will appear at those points of sale in the next two years.
NBCU and Versant, the company that expires Parent Comcast, has reached a commercial service agreement with which NBC can sell the American advertising supply of Versant via the following two “in advance” cycles of the “preceding”, when TV networks try to sell most of their commercial time.
Mark Marshall, chairman of NBCU of Global Advertising and Partnerships, will continue to manage the sales strategy and income for the property of both companies, while Tom Winiarski, an NBCU veteran, will go to Versant to serve as an executive vice -president of advertising sales strategy and income. Winiarski has worked over the past five years as President of Platform Income at NBCU.
“By entering into this partnership with Versant, we maintain that the simplicity for our partners and ensuring that a single, dedicated sales team will represent the collective inventory of the companies and encourage income for all the iconic IP that our viewers love,” said Marshall in a prepared statement.
Although cable properties are being investigated in the streaming era, while TV viewers are moving to watch script favorites on broadband hubs, they have been an integral part of the NBCU sales strategy for years. According to media buyers, NBCU often uses cable properties such as Bravo or E! To help advertisers get extra impressions with viewers, and their use can help with the sweetness of some of the NBC attacks for more Premium assets such as the flagship broadcasting network.
NBCU and Versant will still be partners in various efforts. For example, the cable networks from Versant are expected to continue to show certain sporting events under rights agreements between NBCU and various sports competitions.
“We build Versant as a new, modern media company equipped with leading brands in news, sports and entertainment, and the possibility to find the right partnerships to nourish the investments and stimulate income,” said Mark Lazarus, CEO of Versant, in a statement. “NBCUIVERSAL has a best-in-class advertising sale and strategy division, and collaboration with Mark Marshall and his team, next to Tom Winiarski in his new role, will enable Versant to work seamlessly and with agility from the start.”
The two companies may have devised an advertisement-sales scheme that will help in the present, but what will happen in the future? Buyers in the media are curious whether NBCU can continue to sell the commercial inventory of Versant – the company has sold advertising space for Apple News – and what could happen if it could no longer do that.
