NBCU takes ‘traiters’ format rights for Brazil, Mexico from All3media
In a groundbreaking deal “The Traitors” format rights for Brazil and Mexico were taken from All3Media Intl. By NBCUIVERSAL INTERNATIONAL NETWORKS & Direct to Consumer Latin -America.
By allowing NBCuin & DTC to produce local versions of the Smash Hit Reality Competition, it marks the two new version of the local format -pact The first format licenses in Latin -America sold by All3Media Intl.
With the Pact Mexico and Brazil are joining more than 30 areas that have commissioned local make -overs from ‘The Traitors’, called K7’s 2024 format of the year.
More than 50 areas have broadcast episodes via the sale of tape, to which Monday to All3media was referred to as a “worldwide phenomenon” and part of his “Expansive Format Slate”, which also includes “Race around the world”, “Lingo” and “Cash Cab”. All3Media Intl. also deals with additional rights. “The traitors” continues his “fast international expansion”.
In May, Prime Video India, for example, established a premiere date for the version of the reality series, which marked the largest non -script -original from the streamer so far.
“The Traitors” has fascinated the public worldwide with its unique mix of psychological gameplay, strategy and tension. The international attraction is further underlined by the strong demand for both format rights and completed tape on important world markets, “All3Media Intl. said on Monday in a statement.
“The Traitors’ season 2 was the reality TV event of the year,” explained Variety in an assessment of 2024. It doubled on his casting from established reality artists, turned to a release from week to week, and Peacock itself is simply larger than at the start of the Nielssen “The Traitors”. ” “But usually ‘the traitors’ works because it adheres to one of the great principles of life: it kept things simple and thereby increased a genre that was often rejected as stupid,” noted the assessment.
“The Traitors” format was founded in the Netherlands by IDTV, an All3Media Company, and was first broadcast on the Dutch broadcast network RTL 4 in 2021. NBCUIN & DTC Latin America has all the seasons of the Multiemmy-Winning American version of “De Traitors”, Die All3media, Die All3media. It was noted, “generally praised” by the public and critics in the region.
“We have every confidence the brilliant [NBCU] teams [in Latin America] will deliver dramatic, addictive and compelling versions of ‘the traitors’ who will fascinate the public in the region – and then, “said Yari Torries, VP Latam & US Hispanic at All3Media International.
“With Universal+ Latin -America already the home of the American version of ‘The Traitors’ in the region, these new adjustments will deepen the impact of Universal+ with the public in the region,” said Khris Lorenzo, SVP, Content & Accisitions, NBCuin & DTC Latin -America.
