Meyer Jabara Hotels addresses Agentic Hotel Distribution during the annual Executive Conference in March | News
Next month, Brad Brewer, co-founder and Chief AI Officer of Agentic Hospitality, will speak with the general managers, sales directors and business leaders at the Meyer Jabara Hotels (MJH) Executive Conference in Providence, RI, to discuss one of the hottest and fastest emerging topics in the hospitality industry: Agentic Hotel Distribution.
As AI becomes the interface between consumers and commerce, Brewer will explain the fundamental shift in the way guests discover and book hotels. As the industry’s evangelist for “going AI native now,” Brewer will discuss how hotel bookings are influenced and determined by AI-powered agents who evaluate, recommend and transact on behalf of travelers.
“This is a hot topic worldwide because it represents the next evolution of hotel visibility and bookings,” said Brewer, who spoke on the topic last week at the “Quinta Conference – Data is the New Black: Prague Edition.” AI is already changing the way travelers shop. I will explain why hotels that do not prepare their digital infrastructure today risk becoming invisible in the booking economy of tomorrow.”
With a growing portfolio of 45 hotels, Meyer Jabara Hotels continues to differentiate itself as a forward-thinking hotel ownership and management company willing to bring transformative ideas directly to its people. By showcasing Agentic Hotel Distribution at this event, MJH is demonstrating its commitment to proactive education, operational excellence and long-term owner value.
“Meyer Jabara Hotels has always believed that technology should drive measurable performance and ownership returns,” said Ted Jabara, Senior Vice President of Technical Services at Meyer Jabara Hotels. “Agentic Hotel Distribution is transforming the way guests will find and book our hotels. By educating our leaders about AI, we ensure our hotels are digitally accurate, strategically positioned and prepared for the next generation of demand. Investing in the right AI infrastructure today protects tomorrow’s revenue.”
Brewer’s message to owners and operators is direct: while AI may be exciting and headline-grabbing, AI investments elsewhere may ultimately deliver little value if the booking infrastructure is not properly optimized. Hotels can deploy chatbots, automation tools and marketing improvements, but if their data, digital footprint and structured information are not accurate and AI-ready, those tools will not translate into bookings.
“Before dollars are spent on AI elsewhere, owners should invest in the foundation that makes bookings possible,” Brewer said. “If AI agents can’t find you, trust your data, and accurately understand your property, you simply won’t be recommended. Without the booking piece, the AI spend is wasted.”
Become fluent in AI, fear not
Brewer’s goal is to help hotel leaders become fluent with AI rather than afraid of it. He emphasizes that AI stimulates thinking but does not replace it, and that every leader should at least know where the ‘Copilot’ button is. In hands-on exercises, including asking AI to describe a hotel or create an itinerary, participants will see firsthand that AI only returns what it can find. If the information is incorrect or incomplete, it is not the AI that is failing, but the hotel’s digital data that needs attention.
Brewer will highlight that general managers can directly influence digital accuracy and that structured data ultimately determines AI visibility and confidence in recommendations. He will also highlight the immediate operational benefits of AI as an efficiency driver, noting that the first measurable return on investment is time savings. Tasks that once took hours, such as reconciling payroll and benefits, can now be completed in minutes, allowing leadership teams to focus on strategy rather than administration.
However, he warns that encouragement is becoming a leadership skill in itself: “Stop using AI like Google,” he said. “Better clues lead to better strategy.”
Guardrails for companies are important. That’s why Brewer encourages organizations to work within secure environments like Microsoft 365, and he said he believes it’s important to train teams without creating fear. He also warns that rebranding and renovations require digital cleansing, because the internet never forgets and outdated information can compromise AI’s accuracy.
The end goal of the session is clear: smarter leaders, better questions, and confident adoption of AI across the organization.
“As AI becomes the new digital concierge and decision maker for travelers, Meyer Jabara Hotels’ decision to bring this conversation directly to the leadership team underscores its commitment to staying ahead of industry transformation and protecting the booking engine that drives hotel performance,” said Brewer. “I applaud their foresight and look forward to joining one of the industry’s leading family-run hotel management companies.”
To learn more about Agentic Hospitality and its flexible deployment-as-a-service models, visit https://www.agentichospitality.com. For direct questions, please contact us [email protected]. To hear more firsthand about the topic of Agentic Hotel Distribution, hoteliers are encouraged to register for the Virtual Destination AI Conference next month.
