Meta sues AI ‘nudify’ app Crush AI for advertising on its platforms
Meta has sued the maker of a popular AI “Nudify” app, Crush Ai, who is said to have performed thousands of advertisements on the Meta platforms. In addition to the lawsuit, Meta says that it is taking new measures to combat other apps such as Crush AI.
In a lawsuit that was brought in Hong Kong, Meta Joy Timeline HK, the entity behind Crush AI, tried to circumvent the company’s assessment process to distribute advertisements for AI Nudify services. Meta said in a blog post that it has repeatedly removed advertisements by the entity before violating his policy, but claims that Joy Timeline HK continued to place extra advertisements.
Crush Ai, which uses generative AI to make fake, sexually explicit images of real people without their permission, reportedly ran more than 8,000 advertisements for his “AI Dresser” services on the Meta platform In the first two weeks of 2025, according to the author of the forged newsletter, Alexios Mantzarlis. In a report in January, Mantzarlis claimed that Crush Ai’s websites received around 90% of their traffic from Facebook or Instagram, and that he marked several of these websites to Meta.
Crush Ai has reportedly avoided Meta advertising processes by setting dozens of advertiser accounts and often changed domain names. Many of Crush Ai’s advertiser accounts, according to Mantzarlis, were called “Germ Annyone’s clothing”, followed by various figures. At one point, Crush Ai even had a Facebook page that promoted the service.
Facebook and Instagram are hardly the only platforms that have to do with such challenges. Because social media companies such as X and Meta Race to add generative AI to their apps, they also have difficulty moderating how AI tools can make their platforms unsafe for users, especially minors.
Researchers have discovered that links to ai -deck apps Come on in 2024 on platforms such as X and RedditAnd on YouTube, millions of people were reportedly Ads served for such apps. In response to this growing problem, Meta and Tiktok have Forbidden Keyword Looking For AI Nudify appsBut completely removing these services from their platforms has proved to be a challenge.
In a blog post, Meta said that it has developed new technology to identify specific advertisements for AI Nudify or to undress services “even when the advertisements themselves do not contain nakedness.” The company said it now uses matching technology to find and remove copycat advertisements faster, and has expanded the list of terms, sentences and emoji that have been marked by its systems.
Meta also said that it also applies the tactics that it traditionally used to disrupt networks of bad actors on these new networks of accounts with advertisements for AI Nudify services. Since the beginning of 2025, Meta said, it has disturbed four separate networks that promote these services.
Apart from his apps, the company said it will start sharing information about AI Nudify apps via Tech Coalitions LanternA collective effort between Google, Meta, Snap and other companies to prevent sexual exploitation of children. Meta says that since March it has yielded more than 3,800 unique URLs with this network.
Meta said on the legislative front that it would continue Support Legislation This enables parents to supervise the downloads of their teenagers app. “The company previously supported the US Take It Down Act and said that it is now working with legislators to implement it.
