Meta AI app climbs to No. 5 on the App Store after Muse Spark launch
Meta’s AI app has seen a significant jump in installs following Wednesday’s launch of the company’s latest AI model, Muse Spark — the first model release led by Alexandr Wang, the head of Meta’s Superintelligence Labs who was recruited from Scale AI last year to overhaul the social giant’s AI efforts.
According to new data from market intelligence provider Appfigures, consumer demand for the Meta AI app has pushed the app from No. 57 just before Muse Spark’s launch on Wednesday to No. 5 in the U.S. App Store on Thursday — a move that signals a flood of new installs.
Another market information agency, Sensor towerestimated that Meta AI saw approximately 46,000 US iOS app downloads on April 8, 2026, an 87% increase day-over-day. On Android, Meta AI’s US downloads rose just 3% day-over-day on April 8.
Meta says its new AI modelwhich is available on both web and mobile, is a significant upgrade over its previous Llama 4 models. It’s also the company’s latest attempt to catch up with rivals like OpenAI and Anthropic, an effort that has already cost Meta. billions in recruiting AI talentin addition to the $14.3 billion investment in Scale AI.
Currently, Muse Spark accepts multimodal input, including speech, text, and images, and is designed to perform well at a number of tasks, such as helping people learn about their health and reason through complex questions in areas like science and math. It can also help with visual coding, allowing users to create websites and mini-games based on clues.
Moreover, Meta AI can launch multiple sub-agents to answer users’ queries company said.
The model will be rolled out to other platforms in the coming weeks, including WhatsApp, Instagram, Facebook, Messenger and Meta’s AI glasses.
In addition to the model’s launch, Meta AI’s mobile app and website have been upgraded with a new look and feel, now allowing users to switch between modes depending on the task.
Despite its recent growth, Meta AI’s app still lags behind AI chatbots from other top model makers, including OpenAI’s ChatGPT (No. 1), Anthropic’s Claude (No. 2), and Google’s Gemini (No. 3).
Wang pointed out the new high rank in a message on X earlier Thursday, noting that the app is “still growing.”
Data from App Figures shows that Meta AI’s app has been installed a total of 60.5 million times globally across both the App Store and Google Play, with 25 million of these downloads happening this year.
Over the past five months, Meta AI app downloads have increased 138% compared to the first five months the app was available.
India is now the largest market for Meta AI in terms of downloads, followed by the US, Brazil, Pakistan and Mexico, according to Appfigurs.
Outside of the app stores, Sensor Tower data indicated that daily web visitors for Meta AI increased more sharply in the US
than 450% per day, and daily web visitors in the US reached an all-time high on April 8, 2026. The latter was an increase of more than 570%, compared to the average recorded in the previous 30 days.
Updated with additional data from Sensor Tower.
