Meghan Markle plans to turn Archie and Lilibet into influencers

Markle, 44, posted a video of her family enjoying a Halloween outing at Lane Farms in Santa Barbara before returning home to carve pumpkins.

The clips included rare shots of Archie and Lilibet’s faces as they played in the background while Prince Harry worked on his carving. Markle’s mother, Doria Ragland, and longtime friend Markus Anderson also appeared in the footage, which quickly attracted millions of views.

A source close to the couple said: “Meghan understands the level of fascination with her family online. Showcasing Archie and Lili more openly isn’t just about sharing sweet moments – it’s a conscious move to shape how the public sees them. There’s a clear strategy behind it.”

Until now, Meghan has consciously chosen to keep her children out of the public eye. Previous posts only showed the backs of their heads or vague silhouettes. The last official photo of 6-year-old Archie’s face appeared on the Sussexes’ 2021 Christmas card, while Lilibet, 4, was last clearly seen in her first birthday portrait in June 2022.

Their brief cameos in the couple’s 2022 Netflix documentary Harry & Meghan were also understated, focusing on family moments without revealing too much.

However, in the new video, both children can be seen laughing and playing. Lilibet, wearing pink leggings and a matching top, runs through the garden while Archie, in a black polo and trousers, chases her. The moment marks a notable change from the couple’s previous emphasis on privacy — a move that some observers see as a calculated pivot.