Marriott International boosts growth plans in Greece with announcement of nine deal signings | News
Marriott International, Inc. strengthened its long-term commitment to Greece with the announcement of nine signings of agreements for almost 1,000 rooms, including the market launch of two brands: Residence Inn by Marriott and Le Méridien. The signing is expected to further expand the company’s footprint in the country where it currently has a portfolio of 47 properties and more than 6,000 rooms across 10 brands and 12 markets.
“As one of the most sought-after leisure destinations in the world, Greece continues to provide significant opportunities for Marriott to expand its footprint across its islands, coastal areas and urban centers,” said Jerome Briet, Chief Development Officer, Europe, Middle East and Africa, Marriott International. “These new purchases reflect the strong trust that owners and franchisees place in Marriott and underline the continued demand for our diverse and inspiring portfolio of brands in the Greek market.”
The announcement of the new projects diversifies and strengthens Marriott’s presence in key leisure, resort and urban locations across the country. Growth plans include the anticipated debut of Residence Inn by Marriott and Le Méridien in the country. The signing of the 57-room Residence Inn by Marriott Athens expands the company’s presence in the capital and meets the growing demand for extended-stay accommodation in the city center. Expected to open in 2027, the 229-room Le Méridien Sissi Crete will bring the brand’s European-born, culture-focused positioning to the Cretan coast.
Expansion plans for Crete also include the announcement of the 314-room Milatos Marriott Resort Crete, expected to open in 2028. The resort is poised to bring contemporary hospitality and high-end guest experiences to the island’s north coast. Tribute Portfolio will open its second hotel on the island in 2026 with the 40-room The Tenant, Heraklion Crete, a Tribute Portfolio Hotel. In Paros, Orosea, Paros, Autograph Collection is ready to join the brand’s global collection of independent hotels with 40 rooms by 2026.
The company plans to further strengthen its luxury footprint in the country following the signing of Hymnos, a Luxury Collection Resort & Spa, Zakynthos. Scheduled to open in 2026, the 94-room resort on Bouka Beach offers an immersive island escape rooted in local heritage and natural beauty.
In 2025, Marriott also signed and opened the 20-room Tella Thera, a member of Design Hotels, and the 20-room Stamna Sifnos, a member of Design Hotels, expanding the company’s curated lifestyle and design offering across the islands. The company also signed the 41-key Eréma, a member of Design Hotels in Milos, which is expected to open this year.
Greece is currently home to 10 brands within Marriott Bonvoy, each offering differentiated experiences for different traveler segments. The brands currently present in the country include The Luxury Collection, W Hotels and JW Marriott, in the luxury segment; Marriott Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts, Tribute Portfolio, Autograph Collection and Design Hotels in the premium segment; and Moxy Hotels in the select service segment.
