LPT launches international luxury brand Aperture Global
Global presence
The brokerage is currently active in 15 states and four international locations (Sint Maarten, Toronto, London and Lisbon), with another 20 offices around the world in the coming months.
“Aperture comes in luxury cities around the world – not every place is a luxury city and that enables us to concentrate on these important cities,” said Michael Valdes, the former global vice -president of Sotheby’s international real estate He will serve as President of Aperture Global in addition to his current role as CEO of LPT International.
“When you start thinking about it from the point of view of consumers, the fact that they can now actually do business all over the world with one brand, one company that is not a franchise that guarantees them the same quality of services around the world, we believe that this is a great distinction for us,” he added.
In addition to Palmer and Valdes, the leadership team of Aperture Global also includes Mercedes Saewitz, a former head broker and founder of Compass. Saewitz will act as senior vice president operations of the company.
While Valdes and Palmer LPT see Realty as an agent-centric brand with which agents can place their personal brand for and center, they see Aperture Global as more a brokerage brand.
“Aperture is for agents who want that stronger brand, those more rigorous brand guidelines and norms, because we know for many agents, that is more beneficial for their individual definition of success,” Palmer said. “On the LPT side I have seen our logo in hot pink camouflage – it’s the period at the end of their personal brand.”
Recruitment tactics
According to the company’s announcement, Aperture Global is launched with obligations of more than 100 top brokers who represent $ 1 billion in annual turnover. Aperture Global said that although some agents come from LPT Realty, many others come from top luxury companies such as Sotheby’s, Brown Harris Stevens” Douglas Elliman” Expel RealtyCompass and Keller Williams.
“We do have qualification for agents who come to the Aperture brand, because we have seen that many of the other luxury brands enable everyone to enter his brand and it is a bit diluted. But we now have two different brands with LPT and Aperture, so that agents can come to the company and we can find out what the best fit is for Hen,” Valdens said.
With the addition of Aperture Global to the LPT ecosystem, Palmer and Valdes now find the company better positioned to meet every agent wherever they are.
“The whole idea of our platform on these different brands and models is to meet agents where they are, and if that changes in the future, they can make the change they need, but still remain a part of our platform,” Palmer said.
“But we do not consider Aperture as the finish line; we consider it all a circle. We may have an agent who has so long at Aperture that their personal brand has overshadowed the Aperture brand and then they can decide to go to LPT because they want their brand to be the focus. But we also have what we have a path to Aperture ‘Program Inside or Lpt or Lpt or Lpt or Lpt or Lpt or Lpt or Lpt or Lpt or Lpt.’ Inside of Inside or Lpt or Lpt or Lpt or Lpt or Lpt. ‘Inside of Inside of Inside’ ” Inside ” ‘Inside’ ” Program ”. ”
Since LPT looks at the future with Aperture Global, managers think that the luxury brand is ready for success.
“I think it is big thing that it was made for the current market,” said Palmer. “The newest luxury brand for us was Compass, which came in pre-pandemia, but I think I can just see and understand the customs of the post-known consumer and help the global purchase patterns of the ultra-high net value individuals will help us.
“It also comes from this basis of success, built on a platform tested by the fight, which gives us the opportunity to scale and retain operational efficiency from the first day.”
