Lower names former Redfin executive Adam Wiener as new president
Digital mortgage lender Lower announced the appointment of Adam Wiener as the new president on Tuesday. Wiener, who previously served as president of Real Estate Services at Redfinwill lead Lower’s technology, marketing, data science and direct-to-consumer sales organizations.
In an exclusive interview with HousingWireWiener informed that he was starting in his new role on December 9.
“After Redfin, I took about a year off,” Wiener explains. “But certainly, when I started looking for new opportunities… I was looking for a company that was growing quickly and I wanted a company that was big enough to [could] have a real impact on the sector, but I didn’t want a company that had already reached its full potential. I wanted to be part of that growth and that change.”
During his 16-year career at Redfin, Wiener led Redfin’s marketing and growth initiatives, generating more than $100 billion in real estate transactions. Wiener founded and led Redfin’s mortgage and title operations. As president, he ultimately led a national sales organization with more than 3,000 brokers and sales support professionals. He also has a background in engineering, which he has worked in Microsoft as lead program manager for Redfin.
“I have always had a lot of heart and passion for the mortgage industry,” says Wiener. “And when I met Dan Snyder, Mike Baynes and Craig Montgomery, and all the other people who work here at Lower, I just realized that this place ticks all the boxes. I think the company has the right vision [for] combining marketing and technology with customer service. And for me it was a no-brainer to join the company.”
The news of Wiener joining Lower comes a week after the company announced the acquisition Neat laboratories. According to the multichannel lender, Lower plans to integrate its existing point-of-sale product, LowerOS, with Neat’s cloud-based, end-to-end mortgage origination platform.
Wiener explained that his new role will include running marketing and technology for the entire organization, which will undoubtedly tie into the development of LowerOS.
“I directly oversee the direct-to-consumer sales activities [and will be] to ensure that by 2025, we are well positioned to deliver value to both our retail loan officers who primarily serve brokers and buyers in the field, as well as our direct-to-consumer loan officers,” he said. “The vision of LowerOS is actually to make getting a home loan much more like a car loan. Maybe one day we’ll make it feel like a credit card.”
Snyder praised Wiener’s work at Redfin and expressed confidence in the new hire.
“There are few executives in our industry who have successfully leveraged both technology and the human touch to build a breakthrough company, and Adam is one of them. What he did at Redfin is nothing short of amazing, and we are excited that he will work with our already talented team to make Lower the best platform for consumers and the loan officers they work with,” said Snyder.
“It’s a pleasure to be a student again,” said Wiener, expressing his enthusiasm about the career move. “I’d say I’m still in the thick of it. I tell everyone I’m on the steep part of the learning curve…I’m constantly learning something new [again] is a very exciting and thrilling part of the process. And now it’s about synthesizing all that learning and turning it into a plan that we can execute again to grow the business.”
