Los Cabos has recorded nearly 130% growth in visitor numbers over the past decade | News
The Los Cabos Tourism Board announced today that the destination will end 2025 with a strong travel performance, reflecting a nearly 130% increase in visitors over the past decade and welcoming nearly 3.8 million visitors in 2025. Over the past decade, Los Cabos has undergone one of the most intentional transformations in global tourism. Rather than pursuing rapid volume growth, the destination has focused on building a high-end model focused on quality, connectivity and long-term community impact.
The 2025 results cap a decade-long transformation that has enhanced Los Cabos’ positioning as an international luxury destination. The destination’s average daily rate (ADR) reached $440 USD in 2025, the highest in Mexico, compared to $286 USD in 2017. Revenue Per Available Room (RevPAR) also increased from $203 to $306, while maintaining an average annual occupancy rate of 70%. These figures reflect disciplined development and a consistent vision to grow the destination sustainably.
“This growth did not happen by accident,” said Rodrigo Esponda, general manager of the Los Cabos Tourism Board. “For more than a decade, Los Cabos has focused on attracting high-quality travelers, strengthening air connectivity, diversifying our markets and investing in high-quality infrastructure that supports long-term economic resilience.”
Since 2016, the hotel offering has expanded from 15,000 to more than 22,000 rooms, of which approximately 80% fall into the five-star category. The destination’s resilience, strong performance across multiple economic cycles and steady support from the private and public sectors underscore the strength of the destination’s high-quality tourism model.
Strengthening the US market and expanded global connectivity
Air connectivity has played a central role in the growth of Los Cabos. Connectivity increased by almost 46% between 2016 and 2025. Today, Los Cabos is connected to 42 international airports, including 32 in the United States, up from 38 international connections in 2019.
New U.S. routes from markets such as Nashville, Kansas City, Ontario and Orange County will complement established gateways including Los Angeles, Dallas, Phoenix, New York, Chicago, Denver, Atlanta and more. Direct connections from Frankfurt, Germany and Panama City ensure that Panama further diversifies the destination’s international base.
Looking ahead, projections for early 2026 indicate continued strength from the U.S. market, reinforcing confidence in Los Cabos’ position as one of Mexico’s most resilient premium destinations.
Tourism as an economic engine for the destination
In addition to visitor statistics, tourism remains the cornerstone of the local economy, contributing approximately $7.7 billion to the regional economy. About a third of visitor spending extends beyond traditional tourism sectors, supporting retail, transportation, healthcare and many other industries in the region.
Tourism supports approximately two out of three jobs in Los Cabos, both direct and indirect, with more than 44,000 jobs directly linked to the sector. At the state level, the sector contributes nearly 36% of Baja California Sur’s total GDP, reinforcing its role as the region’s main economic engine.
Outlook for 2026: experiential luxury through nature, well-being and sustainability
Looking ahead, Los Cabos will continue to prioritize diversified markets, sustainable development and premium travel segments, including luxury, golf, gastronomy, wellness and sustainability.
New luxury developments and infrastructure investments planned until 2026 and beyond reflect the continued confidence of international brands and investors in the destination’s long-term strategy.
“We remain focused on our strategic approach,” Esponda added. “The growth in Los Cabos is intentional. We will continue to strengthen our global positioning while ensuring that tourism delivers measurable value to our community. When our local community benefits, the entire destination thrives.”
For more information, visit www.visitloscabos.travel.
