Lofty launches AI tool to convert CRM contacts into seller leads
Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings.
Exalted has introduced a new AI product designed to help agents mine their existing databases for potential sellers, the company announced on Wednesday.
The product, Called homeowner’s agentis the latest addition to Lofty’s agentic AI operating system, or Lofty AOS.
According to the company, the tool monitors contacts already in an agent’s CRM, identifies signals associated with potential sales intent, and automatically provides homeowners with personalized property and market updates until they are ready to take action.
The pitch reflects a growing focus within real estate technology on using AI not just to surface leads, but to take action on them. In Lofty’s case, the company is positioning Homeowner Agent as a way to unlock listing opportunities that would otherwise lie dormant in an agent’s database, without the need for separate lead mining platforms or home valuation products.
No new leads, but better signals
Lofty said the tool is designed for agents and teams who want to generate more seller activity from contacts they already have, rather than relying solely on new lead spend.
The system enriches CRM records with homeowner data and delivers personalized reports based on factors such as estimated home value, asset position, potential net income and local market activity.
The company also said the product classifies contacts into segments such as likely sellers, absentee owners, pre-bankruptcy leads and long-term nurturing opportunities. It can also escalate lead status based on behavioral signals, including activities such as viewing sold offers or adjusting loan scenarios.
When a homeowner takes a more immediate step, such as applying for a CMA, requesting a home appraisal, seeking a cash offer, or booking an appointment, the system can put that person in a handoff phase and pause the automated outreach.
Lofty leans towards ‘agentic AI’
In a statement, Lofty vice president of growth Andrew Wild said the release is part of the company’s push to move beyond AI tools that just help agents.
“With the introduction of Homeowner Agent, Lofty continues to lead the industry a new era of agentic AIwhere intelligent systems not only assist agents, but actively drive results,” said Wild. “With Homeowner Agent, we extend the power of our Agentic AI operating system and provide agents with a fully autonomous pipeline builder that works with their database throughout the day and keeps them top of mind to win seller listings.”
The rise of ‘always-on’ prospecting
Lofty described Homeowner Agent as an “always on” pipeline builder that runs largely on autopilot after an initial installation.
The company said the product works within its existing platform, meaning users won’t need any additional integrations, tools or logins to use it.
The launch will come as soon as more and more proptech companies are rushing to build AI systems that promise automation for lead generation, customer communications, and transaction workflows.
Rather than focusing solely on buyer engagement, Lofty is betting that prospecting for sellers within an existing database can be a big opportunity for agents in a competitive listing environment.
Formerly known as Chime Technologies, Lofty is headquartered in Phoenix and has increasingly focused its brand on AI-powered productivity tools for brokers and agents.
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